
Amperity
Founded Year
2016Stage
Incubator/Accelerator | AliveTotal Raised
$217.3MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-13 points in the past 30 days
About Amperity
Amperity is a customer data platform (CDP) that focuses on identity resolution and data normalization within the marketing technology sector. The company provides tools to unify, analyze, and optimize customer data for marketing campaigns and customer experiences. Amperity's solutions assist brands in understanding their customers, facilitating engagement and privacy compliance. It was founded in 2016 and is based in Seattle, Washington.
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ESPs containing Amperity
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The customer data platforms (CDP) market is focused on providing a single view of the customer. CDP vendors offer solutions that unify customer data, segment profiles into actionable groups, activate segments across martech and adtech ecosystems, and provide real-time interaction management. This enables companies to offer personalized experiences across the entire customer journey. It also addres…
Amperity named as Challenger among 15 other companies, including Salesforce, Oracle, and Microsoft.
Amperity's Products & Differentiators
Datagrid
DataGrid is the multi-patented infrastructure that powers all the products in Amperity's Comprehensive Enterprise CDP.
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Research containing Amperity
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Amperity in 5 CB Insights research briefs, most recently on Jan 4, 2024.

Jan 4, 2024
The core banking automation market map
Aug 14, 2023
The cookieless targeting market map
Aug 4, 2023
The data transformation & access market mapExpert Collections containing Amperity
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Amperity is included in 10 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Tech IPO Pipeline
568 items
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Conference Exhibitors
5,302 items
Fintech
9,465 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Amperity Patents
Amperity has filed 29 patents.
The 3 most popular patent topics include:
- data management
- database management systems
- machine learning

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
5/10/2021 | 3/4/2025 | Systems of plant taxonomy, Database management systems, Diagrams, Cluster analysis algorithms, Data management | Grant |
Application Date | 5/10/2021 |
---|---|
Grant Date | 3/4/2025 |
Title | |
Related Topics | Systems of plant taxonomy, Database management systems, Diagrams, Cluster analysis algorithms, Data management |
Status | Grant |
Latest Amperity News
Apr 7, 2025
Today Amperity has announced the appointment of Dawn G. Lepore as Chairman of its Board of Directors. Lepore, who previously held roles as Chief Executive Officer of drugstore.com and Vice Chairman of Charles Schwab, brings extensive experience in technology and retail to her new position. Her career is marked by significant achievements in digital transformation and retail innovation. "We are thrilled to welcome Dawn as our Chairman of the Board. Her extraordinary career in digital transformation and extracting value from technology has been remarkable. She has incredible experience in scaling teams and building corporate culture," said Tony Owens, Chief Executive Officer of Amperity. "Dawn understands that exceptional business outcomes stem from meaningful customer experiences, and we believe she will be transformative for our company and the brands we serve worldwide." Lepore's previous role as Vice Chairman and Chief Information Officer at Charles Schwab saw her play a pivotal role in modernising online trading and developing financial services. At drugstore.com, she served as Board Chair and Chief Executive Officer, overseeing the company's growth until its acquisition by Walgreens in 2011. Her extensive board experience includes leadership positions at organisations such as eBay, Walmart, and AOL. "I'm honoured to join Amperity as Board Chairman at such a pivotal time for data-driven businesses," Lepore stated. "Throughout my career, I've seen how technology transforms industries and creates exceptional customer experiences. Amperity's AI-powered approach to customer data is revolutionising how brands connect with consumers and accelerate growth. I look forward to working with this talented team to help companies unlock the full potential of their most valuable asset—their customer relationships." Lepore also holds positions on a number of corporate and advisory boards, focusing on fintech and AI-driven technology firms. Her achievements have received recognition from Fortune, listing her among the "50 Most Powerful Women in Business." Follow us on:
Amperity Frequently Asked Questions (FAQ)
When was Amperity founded?
Amperity was founded in 2016.
Where is Amperity's headquarters?
Amperity's headquarters is located at 701 5th Avenue, Seattle.
What is Amperity's latest funding round?
Amperity's latest funding round is Incubator/Accelerator.
How much did Amperity raise?
Amperity raised a total of $217.3M.
Who are the investors of Amperity?
Investors of Amperity include Accelerate@IATA, Madrona Venture Group, Tiger Global Management, Declaration Partners, Madera Technology Partners and 16 more.
Who are Amperity's competitors?
Competitors of Amperity include Lotame, mParticle, Lytics, Rivery, ActionIQ and 7 more.
What products does Amperity offer?
Amperity's products include Datagrid and 3 more.
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Compare Amperity to Competitors

Tealium operates in the field of customer data integration and management within the technology sector. The company provides a customer data platform that allows businesses to collect, unify, and use customer data in real-time, while also focusing on data quality and compliance with privacy standards. Tealium's solutions serve various sectors including marketing, data analytics, and IT. It was founded in 2011 and is based in San Diego, California.

BlueConic provides a Customer Data Operating System for businesses to utilize customer data in various industry sectors. Its solutions offer support for data integration and data sharing and are applicable in consumer goods, retail, media and publishing, telecommunications, and financial services. It was founded in 2010 and is based in Boston, Massachusetts.

Zeotap is a customer intelligence platform that operates in the data solutions and marketing technology sectors. The company offers a Customer Data Platform (CDP) for integrating and unifying customer data, as well as targeting segments for programmatic and social platforms. Zeotap also provides a universal marketing ID initiative, to address the challenges of a cookieless future. It was founded in 2014 and is based in Berlin, Germany.

Simon Data is a company that provides a Customer Data Platform (CDP) within the marketing technology sector. The company offers tools for personalization, analytics, and identity resolution, allowing marketers to unify customer data, create audiences, and personalize customer journeys across various marketing channels. Simon Data serves the retail, travel & hospitality, subscription, and marketplace industries. Simon was formerly known as Radico. It was founded in 2014 and is based in New York, New York.

Blueshift focuses on intelligent customer engagement and cross-channel marketing. The company offers a platform that uses artificial intelligence to automate marketing messages and unify customer data. Blueshift primarily sells to sectors such as retail and e-commerce, personal finance, media and publishing, and digital health. It was founded in 2014 and is based in San Francisco, California.

Throtle specializes in healthcare marketing identity solutions. It focuses on data-driven audience identification and targeting within the healthcare sector. The company provides identity graphs and omnichannel solutions that connect online and offline data to create accurate profiles for healthcare professionals (HCPs) and consumers, ensuring data privacy and compliance. Throtle's services are utilized by pharmaceutical brands, healthcare agencies, health plans, hospitals, and other healthcare-related entities to enhance their digital marketing strategies. It was founded in 2015 and is based in Red Bank, New Jersey.
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