AppsFlyer
Founded Year
2011Stage
Series D - II | AliveTotal Raised
$303.1MValuation
$0000Last Raised
$10M | 4 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-17 points in the past 30 days
About AppsFlyer
AppsFlyer provides mobile marketing analytics and attribution within the digital marketing sector. The company offers tools for measuring marketing ROI, analyzing campaign performance, optimizing creative strategies, enhancing customer engagement, and protecting against ad fraud. AppsFlyer's solutions aim to help businesses make data-driven decisions while addressing customer privacy. It was founded in 2011 and is based in San Francisco, California.
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AppsFlyer's Product Videos
ESPs containing AppsFlyer
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The data clean rooms market focuses on providing secure and privacy-enhanced environments for data collaboration and analysis. Data clean rooms are controlled environments where organizations can safely share and analyze sensitive or regulated data while maintaining compliance with privacy regulations and data protection laws. These environments often employ advanced techniques such as differentia…
AppsFlyer named as Highflier among 12 other companies, including Snowflake, LiveRamp, and InfoSum.
AppsFlyer's Products & Differentiators
Measurement Suite
Provides full visibility into the customer journey across every channel and device, while preserving customer privacy. AppsFlyer’s measurement suite provides complete visibility into paid, owned, offline and in-ap data across mobile, web, and CTV in order to provide a complete view of the real value of every campaign. This includes multi-touch attribution, SKAd Network attribution.
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Research containing AppsFlyer
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned AppsFlyer in 4 CB Insights research briefs, most recently on Sep 6, 2023.
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Expert Collections containing AppsFlyer
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
AppsFlyer is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
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AppsFlyer Patents
AppsFlyer has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/11/2012 | 7/16/2019 | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 | Grant |
Application Date | 10/11/2012 |
|---|---|
Grant Date | 7/16/2019 |
Title | |
Related Topics | Computer memory, Metadata, Data management, Social networking services, ISO/IEC 11179 |
Status | Grant |
Latest AppsFlyer News
Apr 11, 2025
AppsFlyer and NAVER Announce Audience Integration Comments Off on AppsFlyer and NAVER Announce Audience Integration AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance. AppsFlyer will now provide seamless audience activation and real-time performance insights within NAVER’s advertising platform. Audiences created in the AppsFlyer dashboard will be automatically transferred to NAVER and updated daily, enabling advertisers to target users with the most up-to-date audience segments. This allows businesses to reach high-intent potential customers with personalized ads, quickly identify top-performing audiences, and optimize ad spend for maximum efficiency. With automated audience integration, brands can streamline campaign management by eliminating manual uploads and ensuring the latest segmentation data is always applied. “We’re proud to strengthen our collaboration with NAVER to deliver smarter, privacy-first marketing solutions,” said Ronen Mense, President and Managing Director of APAC at AppsFlyer. “This integration brings together NAVER’s scale and AppsFlyer’s expertise as the global standard for measurement, helping Korean brands drive meaningful, data-driven growth in an increasingly complex digital landscape.” “NAVER is proud to expand our AppsFlyer integration with the addition of AppsFlyer Audiences,” said Jaeyoung Han, VP of Business Development at NAVER. “Together, we are enabling advertisers to maximize their marketing efficiency and deliver more relevant experiences to users with enhanced segmentation capabilities.” This enhanced integration is already showing promising results for businesses leveraging both platforms. Eunseo Son, Performance Marketing Team Lead, Woowa Brothers, a leading food delivery and local commerce platform in South Korea, shared their experience: “The integration of AppsFlyer Audiences with NAVER will help us overcome the limitations of previous targeting configurations. The ability to automatically sync and update finely segmented audiences directly from AppsFlyer to NAVER’s Performance Display Ads will greatly improve both targeting accuracy and operational efficiency. We plan to continue leveraging AppsFlyer Audiences to better identify and engage high-potential users across the NAVER ecosystem.”
AppsFlyer Frequently Asked Questions (FAQ)
When was AppsFlyer founded?
AppsFlyer was founded in 2011.
Where is AppsFlyer's headquarters?
AppsFlyer's headquarters is located at 100 1st Street, San Francisco.
What is AppsFlyer's latest funding round?
AppsFlyer's latest funding round is Series D - II.
How much did AppsFlyer raise?
AppsFlyer raised a total of $303.1M.
Who are the investors of AppsFlyer?
Investors of AppsFlyer include Salesforce Ventures, Magma Venture Partners, Pitango Venture Capital, Goldman Sachs, DTCP and 5 more.
Who are AppsFlyer's competitors?
Competitors of AppsFlyer include Sensor Tower, Singular, Branch, Amplitude, Adjust and 7 more.
What products does AppsFlyer offer?
AppsFlyer's products include Measurement Suite and 4 more.
Who are AppsFlyer's customers?
Customers of AppsFlyer include eBay, Kabam, Macy's, PizzaHut and UnionBank.
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Compare AppsFlyer to Competitors
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