Mar 26, 2025

Attentive Unveils the Future of AI-Powered Messaging and RCS at Shoptalk Attentive, Google & the Major US Carriers are Rolling out RCS to Major Enterprise Brands Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging. After revolutionizing SMS marketing in 2016, Attentive is now helping major enterprises bring commerce directly into the messaging experience with native video, carousels, suggested replies, and in-chat purchasing via RCS. As the only marketing company on the CTIA board, Attentive is working alongside Google and the major carriers to define and lead the RCS rollout in the U.S. In addition to email, app push, and SMS, RCS is an even more powerful way for brands to leverage Attentive to deliver 1:1 messaging and unlock unmatched performance at scale. In the last 18 months, RCS for Business volume surged 30x worldwide supported by more than 100 carriers and OEM partners, and is fast becoming the new global standard for mobile messaging. By 2028, Juniper Research projects over 2.2 billion RCS active subscribers worldwide, making it as ubiquitous as Wi-Fi and 5G. Attentive is uniquely positioned to help enterprise marketers redefine the mobile shopping experience for their consumers by staying ahead of the curve with its investment and execution of RCS innovation. “Attentive isn’t waiting for the future—we’re building it,” said Amit Jhawar, CEO of Attentive. “RCS Business Messaging marks the most significant shift in mobile messaging since SMS, a category we revolutionized. RCS is enabling brands to engage with consumers in richer, more interactive, and deeply personalized ways. Brands that embrace this now will gain a significant competitive edge.” RCS: Interactive and Branded Shopping Experiences With RCS Business Messaging, brands can now create engaging, interactive shopping experiences directly within messaging — allowing customers to browse products, manage their carts, and more. The messaging app becomes the new browser. Personalized shopping experiences in messaging helps maximize conversions. “The evolution from SMS to RCS is the equivalent of black-and-white TVs to color,” said Stephen Brough, Global Head of Partnerships, RCS for Business at Google. “Brands that aren’t leveraging RCS are missing out on a richer, more engaging way to connect with their customers.” Key Features of Attentive’s RCS Business Messaging: Branded, Verified Messaging – Branded and verified messaging ensures consumers receive messages from a trusted sender, displaying the brand name and logo without requiring them to save contacts. Rich Media – Features carousel-style product recommendations and rich media/video cards, ideal for product launches and personalized promotions. Conversational Messaging – Two-way messaging at scale, with suggested replies, enhances personalization by learning more about a consumers’ preferences and needs. Shopping in Messaging – Consumers can browse, add items to their cart, complete checkout—all within their messaging app. Messages dynamically adapt based on each shopper’s preferences, purchase history, and behavior. Josh Pepper, Head of Product, RCS for Business at Google, added: “RCS is one of the most important advances in messaging history. When brands compare RCS campaign performance against traditional SMS, the increase in engagement speaks for itself and makes the adoption decision easy.” Total: 0