Banner Ads for National Survey Campaign

Political

We provide household-level audiences for digital advertising, as well as fully managed ad operations.

# Background We're running a national survey campaign through household-level targeted audiences. It's tough getting people to fill out online surveys - especially when there isn't a financial incentive. To avoid skewing the data, we can't pay folks. That means we need to squeeze every possible ounce of performance out of the creative, maximizing CTR up-front. This is a political survey with three main questions, at-bottom. # Desired Style Our goal is conversion, period - we'd love you to play with the different questions in creative ways. Take varied visual approaches, focusing on eye-catching designs that visually emphasize the duality of the various options, encouraging people to lend their opinion. In all cases, please make sure there's very clear CTAs to drive the user to click. We are going to be judged solely on CTR. Some ideas: - Display maximally different survey answers in contrast to each other - Lean into the duality of the parties - Lean into the duality of the worldviews behind the two parties, or two candidates - Lean into the duality of candidates within parties And, most of all, please surprise us and come up with something smarter than we've thought of! We're looking for what works, not just seeing our ideas reflected back 🙏 # Dimensions Needed - 320x250 - 300x50 # Survey Question Content (1) Are things going in the right or wrong track in the United States? - Right Track - Wrong Track (2) What issues are highest priority? - Taxes & government spending - Immigration & border security - Healthcare - Environmental issues - Jobs & the economy - Crime & public safety - Social & cultural issues (3) Who are you going to vote for for President? - Joe Biden - Donald Trump - Robert Kennedy, Jr. - Cornel West - Marianne Williamson - Other

Thanks for taking a look! Given this is a fast-turnaround contest, we'll be actively and rapidly giving feedback. Please reach out with any questions!

Every design category has flexible pricing for all budgets. Banner ad starts at HK$379.