Branch
Founded Year
2014Stage
Series F | AliveTotal Raised
$542MValuation
$0000Last Raised
$300M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-83 points in the past 30 days
About Branch
Branch focuses on transforming digital interactions between brands and users. The company offers solutions to deliver experiences, return on investment, wasted spend, and siloed attribution by integrating their technology into various marketing channels such as applications, web, email, social media, search, and paid advertisements. It serves the mobile ecosystem, with a customer base that includes a range of applications. It was formerly known as Pawprint Labs. It was founded in 2014 and is based in Palo Alto, California.
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ESPs containing Branch
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The marketing attribution market helps businesses understand which marketing channels are driving sales and revenue. Traditional methods of attribution, such as last-click models, are no longer effective in today's multi-channel marketing landscape. These vendors offer solutions that analyze the entire customer journey across multiple platforms to assign credit fairly and accurately. This allows f…
Branch named as Leader among 15 other companies, including Amplitude, Measured, and AppsFlyer.
Branch's Products & Differentiators
Universal Ads
Complicated, cross-platform experiences are the norm and your mobile measurement partner (MMP) needs to keep up. Complex conversions that legacy systems miss or, worse, put into the wrong bucket, now show up where they belong. Optimize with granular data including down-funnel events combined across platforms, conversion rates compared by ad network, and long-term trends broken down by platform, ad set name, channel, and more. Retarget app users who see a web ad and then purchase in the app, attribute revenue to the web ad that drove the install, and measure cumulative revenue from users across both web and app. Increase conversions by taking new users straight to specific ad content after install, and run engagement campaigns to your existing users with built-in support for Universal Links and Android App Links.
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Research containing Branch
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Branch in 2 CB Insights research briefs, most recently on Aug 14, 2023.
Aug 14, 2023
The cookieless targeting market map
Expert Collections containing Branch
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Branch is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Tech IPO Pipeline
568 items
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Retail Media Networks
467 items
Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.
Branch Patents
Branch has filed 114 patents.
The 3 most popular patent topics include:
- social networking services
- cloud platforms
- computing platforms
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
2/19/2024 | 1/14/2025 | ER (TV series), Software architecture, Social networking services, Network protocols, Computing platforms | Grant |
Application Date | 2/19/2024 |
|---|---|
Grant Date | 1/14/2025 |
Title | |
Related Topics | ER (TV series), Software architecture, Social networking services, Network protocols, Computing platforms |
Status | Grant |
Latest Branch News
Mar 6, 2025
The Only Mobile Measurement Partner (MMP) To Offer Advanced Data Protection Meeting HIPPA Requirements Branch, the industry’s leading linking and measurement partner for growth-focused teams, announced innovations in its Performance offering, which provides growth marketers with privacy-centric attribution that connects user journeys across web, app and offline touchpoints. Most notably, Branch now gives organizations in […]
Branch Frequently Asked Questions (FAQ)
When was Branch founded?
Branch was founded in 2014.
Where is Branch's headquarters?
Branch's headquarters is located at 195 Page Mill Road, Palo Alto.
What is Branch's latest funding round?
Branch's latest funding round is Series F.
How much did Branch raise?
Branch raised a total of $542M.
Who are the investors of Branch?
Investors of Branch include New Enterprise Associates, Lafayette Plug and Play Accelerator, weXelerate, Pear VC, Cowboy Ventures and 16 more.
Who are Branch's competitors?
Competitors of Branch include mParticle, Singular, CleverTap, MoEngage, Leanplum and 7 more.
What products does Branch offer?
Branch's products include Universal Ads and 4 more.
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Compare Branch to Competitors
AppsFlyer provides mobile marketing analytics and attribution within the digital marketing sector. The company offers tools for measuring marketing ROI, analyzing campaign performance, optimizing creative strategies, enhancing customer engagement, and protecting against ad fraud. AppsFlyer's solutions aim to help businesses make data-driven decisions while addressing customer privacy. It was founded in 2011 and is based in San Francisco, California.
CleverTap offers an all-in-one customer engagement platform. It specializes in optimizing customer lifetime value across various business sectors. The company provides a suite of tools for customer data analytics, personalization, and omnichannel campaign orchestration, designed to enhance customer experiences and drive engagement. CleverTap's platform is utilized by businesses in sectors such as e-commerce, financial services, gaming, and subscription services. CleverTap was formerly known as WizRocket. It was founded in 2013 and is based in Mountain View, California.
mediarithmics is a Customer Data Platform (CDP) that focuses on marketing personalization and audience monetization. The company offers a SaaS solution that enables real-time segmentation, granular targeting, and omnichannel campaign deployment for various user levels, from beginners to tech-savvy professionals. mediarithmics primarily serves the retail and media sectors, providing tools for data-centric marketing, advertising operations, and data science teams. It was founded in 2013 and is based in Paris, France.
Incremental specializes in retail media measurement and analytics within the advertising and marketing sector. The company offers a platform that provides real-time data analysis, predictive insights, and recommendations for optimizing retail media campaigns to drive incremental sales growth. Incremental serves businesses looking to enhance their advertising strategies with neutral, third-party measurement and standardized reporting across various retail media networks. It was founded in 2019 and is based in Baltimore, Maryland.
Singular is a company focused on marketing analytics and attribution within the digital advertising industry. It provides services including mobile attribution, cost aggregation, fraud prevention, and marketing ETL, aimed at offering marketers insights into their advertising performance and ROI. Singular serves sectors such as agencies, e-commerce, finance, gaming, and travel. It was founded in 2014 and is based in San Francisco, California.
Kochava is a data solutions company that focuses on omnichannel measurement, attribution, and campaign management within the advertising technology sector. The company provides services that allow advertisers and publishers to track and analyze the effectiveness of their marketing campaigns across various channels while maintaining privacy compliance. Kochava's solutions support different industries such as gaming, fintech, food and drink, media and entertainment, travel, and eCommerce. It was founded in 2011 and is based in Sandpoint, Idaho.
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