
Betterfly
Founded Year
2018Stage
Series C - II | AliveTotal Raised
$212.56MLast Raised
$10M | 3 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-119 points in the past 30 days
About Betterfly
Betterfly focuses on employee wellness through personalized insurance and benefits in the corporate sector. It offers a platform that encourages healthy habits via a gamified experience. The platform primarily serves the corporate wellness and insurance industries, providing tools for team engagement, wellness analytics, and integration with management systems. Betterfly was formerly known as Burn to Give. It was founded in 2018 and is based in Santiago, Chile.
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ESPs containing Betterfly
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The insurtech managing general agents — life market comprises insurtech managing general agents (MGAs) that provide life insurance. Some of these companies may also provide accident and disability insurance. Also included in this market are insurtech managing general underwriters (MGUs) and other insurtech entities that operate under a delegated authority arrangement from one or more carriers.
Betterfly named as Outperformer among 10 other companies, including Ethos, Beam, and YuLife.
Betterfly's Products & Differentiators
Betterfly for Employers SMB
Companies leverage Betterfly to retain and engage their employees by providing an all-in-one solution that protects their people, rewards healthy living, improves wellbeing, builds community, and creates social impact. We work with companies of all sizes, offering them access to the Betterfly platform for their teams. Companies pay a flat monthly membership fee, which varies depending on the number of employees, allowing each employee the option to purchase additional personal insurance products. We manage distribution, utilizing a typical Software-as-a-Service (SaaS) sales motion for both acquiring leads (inbound and outbound) and guiding them through a B2B funnel to subscribe to our SaaS product.
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Research containing Betterfly
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Betterfly in 2 CB Insights research briefs, most recently on Aug 21, 2023.

Aug 21, 2023
The employee health benefits market mapExpert Collections containing Betterfly
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Betterfly is included in 5 Expert Collections, including HR Tech.
HR Tech
5,785 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Unicorns- Billion Dollar Startups
1,270 items
Insurtech
3,304 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
13,699 items
Excludes US-based companies
Insurtech 50
100 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
Latest Betterfly News
Mar 24, 2025
Betterfly ceases operations in five Latin American countries Shares Chilean unicorn Betterfly ceased operations in Argentina, Brazil, Colombia, Ecuador, and Peru as part of a strategic reorganization. Betterfly now operates in Chile, Mexico, and Spain, with plans to expand to the US. “We want to focus our resources on the opportunities with the greatest impact. The United States represents a healthcare market 30 times larger than those five countries combined, while Chile, Mexico, and Spain generate 94% of our revenue,” Betterfly stated, according to Forbes . Betterfly operates under a B2B2C model, providing companies with life and health insurance for employees, along with a platform to track healthy activities like walking, exercising, and meditation. As employees log more activities, their coverage automatically increases at no extra cost.
Betterfly Frequently Asked Questions (FAQ)
When was Betterfly founded?
Betterfly was founded in 2018.
Where is Betterfly's headquarters?
Betterfly's headquarters is located at Apoquindo 4615 Office 1101, Santiago.
What is Betterfly's latest funding round?
Betterfly's latest funding round is Series C - II.
How much did Betterfly raise?
Betterfly raised a total of $212.56M.
Who are the investors of Betterfly?
Investors of Betterfly include QED Investors, Valor Capital Group, DST Global, Greycroft, Lightrock and 12 more.
Who are Betterfly's competitors?
Competitors of Betterfly include Pipo Saude, SalaryFits, Limeade, VivaWell, Cuentame and 7 more.
What products does Betterfly offer?
Betterfly's products include Betterfly for Employers SMB and 1 more.
Who are Betterfly's customers?
Customers of Betterfly include Chubb, https://portal.icatuseguros.com.br/, Enterprise Client/Industry/#Employees(INPUT NEREYDA), Enterprise Client/Industry/#Employees(INPUT NEREYDA) and SMB Client/Industry/#Employees(INPUT NEREYDA).
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Compare Betterfly to Competitors

Vitality Group is a company that operates in health engagement platforms, focusing on behavior change to improve health outcomes within the healthcare and insurance industries. The company provides services aimed at reducing healthcare costs, improving member satisfaction, and increasing revenue through healthy behavior changes and a health promotion methodology. Vitality Group serves the health insurance and employer sectors, offering solutions that integrate well-being with care. Vitality Group was formerly known as HumanaVitality. It is based in Chicago, Illinois.

dacadoo specializes in digital health engagement and health risk quantification. The company offers a digital health engagement platform that leverages behavioral science, AI, and gamification to enhance individual health and wellbeing, as well as tools for businesses to improve customer acquisition, retention, and engagement. dacadoo's solutions are utilized by insurers, banks, retailers, health providers, and employers to promote healthier lifestyles and manage customer relationships. dacadoo was formerly known as QUENTIQ. It was founded in 2010 and is based in Zurich, Switzerland.

Grokker focuses on employee physical, emotional, and financial health across various business sectors. The company provides services including a video content library, health and wellness challenges, and guidance aimed at improving employee engagement and wellbeing. Grokker serves sectors that emphasize employee health and engagement, including corporate human resource (HR) teams and wellbeing program providers. It was founded in 2012 and is based in San Jose, California.

Thrive Global focuses on productivity and health within organizations. The company provides a platform for behavior change solutions aimed at employee well-being and performance. Thrive Global serves enterprise customers across various sectors. It was founded in 2016 and is based in New York, New York.

YuLife provides financial products with a focus on life insurance and wellness solutions. Its main offerings include group life insurance, wellness activities and rewards, and an all-in-one platform providing virtual general practitioners services, mental health support, and financial protection. YuLife primarily serves the corporate sector, offering tools and services that promote employee well-being and engagement. It was founded in 2016 and is based in London, United Kingdom.

Aktivo Labs specializes in digital health and focuses on the prevention of chronic diseases within the healthcare sector. The company offers a real-time digital health platform that enables enterprises and governments to create scalable, evidence-based health and well-being solutions. It primarily serves the healthcare sector. The company was founded in 2017 and is based in Singapore.
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