Carousell
Founded Year
2012Stage
Corporate Minority - IV | AliveTotal Raised
$445.8MLast Raised
$2.8M | 2 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-63 points in the past 30 days
About Carousell
Carousell provides a community marketplace and classifieds platform. Its platform allows users to take photos of their pre-owned or new items, list them on Carousell, and then sell them. It permits users to buy and sell fashion, beauty products, headphones, computers, furniture, books, luxury goods, cars, bikes, houses, home services, and more. The company was founded in 2012 and is based in Singapore.
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ESPs containing Carousell
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The peer-to-peer fashion resale marketplace market offers a dynamic platform for individuals to buy and sell pre-owned fashion items directly. These marketplaces provide an eco-friendly and cost-effective way for consumers to extend the lifecycle of their clothing and accessories. The market facilitates direct interactions between buyers and sellers, fostering a sense of community and trust. Busin…
Carousell named as Leader among 15 other companies, including eBay, Vestiaire Collective, and Mercari.
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Expert Collections containing Carousell
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Carousell is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,614 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Tech IPO Pipeline
257 items
The tech companies we think could hit the public markets next, according to CB Insights data.
Latest Carousell News
Apr 4, 2025
Carousell pilots new promotional tool based on success fees Carousell has piloted a new promotional tool, ‘Buyer Magnet’ in three markets, Singapore, Hong Kong and Malaysia to help sellers enhance listing visibility, according to a company’s spokesperson. The spokesperson told the AIM Group in an email the ‘Buyer Magnet’ is different from other promotional features because of its performance-based pricing i.e. a seller is charged only if a product is sold within 30 days. “This lowers the upfront risk for casual sellers who are new to promotional tools, by reducing the learning curve and allowing them to focus on testing effectiveness—without needing to immediately understand all the mechanics or optimization strategies,” said the spokesperson. The new tool’s fee is 2% of the listing price or minimum SGD0.50 ($0.4 U.S.) in Singapore, capped at SGD30; HKD4 ($0.5) in Hong Kong, capped at HKD200 and RM2 ($0.5) in Malaysia, capped at RM100. In its pilot, the ‘Buyer Magnet’ is available to selected user base, considering such factors as account activity and listing behavior, but it might be rolled out across the board. At this stage, Carousell is exploring how features like ‘Buyer Magnet’ can be helpful for users who traditionally stay out of the monetization focus, according to the spokesperson. “By helping casual sellers get more views and buyer interest in a low-risk way, we are also unlocking opportunities to monetize by first delivering meaningful results to our users,” added the spokesperson. “We are encouraged by the early organic demand for Buyer Magnet and are assessing opportunities to introduce similar solutions tailored to other seller segments in the near future. Over time, we aim to encourage users to try out our full suite of visibility tools, such as Bumps and Spotlights, which have been effective in helping sellers reach more relevant buyers.” Founded in 2012, Singapore corporation Carousell Group runs multi-category classifieds and recommerce marketplaces in Indonesia, Philippines and Taiwan as well as in Singapore, Malaysia, Hong Kong and other markets. Carousell Hong Kong said to have curbed thousands of fraud attempts . Search for:
Carousell Frequently Asked Questions (FAQ)
When was Carousell founded?
Carousell was founded in 2012.
What is Carousell's latest funding round?
Carousell's latest funding round is Corporate Minority - IV.
How much did Carousell raise?
Carousell raised a total of $445.8M.
Who are the investors of Carousell?
Investors of Carousell include GoTo, Heliconia Capital Management, STIC Investments, Mirae Asset Financial Group, Naver and 14 more.
Who are Carousell's competitors?
Competitors of Carousell include Wallapop, Carsome, PopChill, Letgo, Poshmark and 7 more.
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Compare Carousell to Competitors
Vinted serves as an online marketplace that focuses on second-hand fashion and lifestyle items within the e-commerce sector. The company enables individuals to buy and sell pre-owned clothing, accessories, and other lifestyle products, facilitating a sustainable cycle of fashion reuse. It was founded in 2008 and is based in Vilnius, Lithuania.
Wallapop offers an online classifieds platform for local buying and selling. The platform allows users to sell and discover secondhand goods and services in their vicinity. Its services are designed for individuals interested in peer-to-peer trading. The company was founded in 2013 and is based in Barcelona, Spain.
Rebag is an e-commerce company that specializes in the resale of luxury goods within the secondary market. The company offers a platform for buying and selling designer handbags, watches, jewelry, and accessories, providing upfront payment and a streamlined resale experience. Rebag primarily serves consumers interested in sustainable and affordable luxury ownership. Rebag was formerly known as Rebagg. It was founded in 2014 and is based in New York, New York.
OfferUp is a mobile commerce platform that facilitates local buying and selling of goods. The company provides a marketplace for users to list and purchase items ranging from electronics to vehicles and furniture. OfferUp primarily serves individual consumers looking to buy or sell secondhand items within their community. OfferUp was formerly known as iDeal Technologies. It was founded in 2011 and is based in Bellevue, Washington.
GoTrendier is a platform that focuses on the resale of second-hand clothing and fashion items across various categories. The company provides an online marketplace where individuals can buy and sell pre-owned apparel for women, men, and children, as well as fashion accessories from popular brands. GoTrendier primarily serves the fashion-conscious consumers looking for designer brands and affordable clothing options. It was founded in 2016 and is based in Cuauhtemoc, Mexico.
LePrix is a B2B platform for wholesale sourcing of pre-owned luxury goods in the luxury resale industry. The company operates a marketplace for authenticated, pre-owned luxury items, granting businesses access to inventory from global suppliers. LePrix provides services such as fulfillment, data analytics, and authenticity verification to support enterprise accounts. LePrix was formerly known as SnobSwap. It was founded in 2013 and is based in Arlington, Virginia.
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