
Cider
Founded Year
2020Stage
Series B | AliveTotal Raised
$131.46MValuation
$0000Last Raised
$130M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-51 points in the past 30 days
About Cider
Cider is a fashion brand specializing in women's clothing and accessories. The company offers a range of apparel and accessories designed for various moods and styles, utilizing fashion technology to support sustainable practices. Cider's products are available in a range of sizes and aim to cater to a global customer base while minimizing production waste. It was founded in 2020 and is based in Singapore.
Loading...
Loading...
Expert Collections containing Cider
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Cider is included in 2 Expert Collections, including E-Commerce.
E-Commerce
11,245 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Latest Cider News
Feb 7, 2025
E-commerce firms such as Shein, Temu and Amazon.com’s Haul service have proliferated to take advantage of low-value duty-free shipments to US shoppers.PHOTO: AFP UPDATED Feb 07, 2025, 01:24 PM Thanks for sharing! LOS ANGELES/NEW YORK - On Feb 5, Mr Matthew Cannon’s college-age daughter forwarded him a request from delivery company DHL asking for duties and fees of US$45.19 (S$61.83) tied to her order from Australian fashion seller I.Am.Gia. She wanted to know if it was a scam. She had ordered a US$65 top to wear for Mardi Gras celebrations in New Orleans, and paid for rush shipping bringing the order total to US$84. DHL’s message included breakdown of the fees, including US$26.88 for duties and US$17 for handling, and said it was due within five days from the package arrival date or the item would be returned to the sender. Prices will rise for Americans who buy US$5 shirts, US$10 lamps and US$20 shoes on direct-from-China shopping sites like Shein and Temu after US President Donald Trump this week imposed 10 per cent tariffs on goods from China. He also suddenly scrapped the so-called de minimis rule for Chinese goods, a customs duty exemption on low-value packages from China with the stated aim of stopping the flow of fentanyl and precursor chemicals into the United States. De minimis, a legal term referring to matters of little importance, describes the US waiver of standard customs procedures and tariffs on items worth less than US$800 that are shipped to individuals from foreign countries. American shoppers must now pay duties for small-value direct-from-China orders, including for merchandise that was already en route before the shift. “This was a US$65 top that she could barely afford and now she has to pay US$50 just to get it,” said Mr Cannon, who is chief revenue officer at Reach, a Calgary, Canada-based company that helps retailers in Europe, Australia and China sell into the United States. Similarly, on Feb 4, Mr Clint Reid got an e-mail from DHL saying that a US$197 order for 16 items including dresses, sweaters and baby clothes from Shein would be returned to sender if he did not pay US$39.07 within five days of arrival. That charge included US$20.76 in import duties, US$1.31 in regulatory charges and US$17 in duty tax processing. E-commerce firms such as Shein, Temu and Amazon.com’s Haul service have proliferated to take advantage of low-value duty-free shipments to US shoppers. As of Feb 4, shippers or receivers must pay duties on all China and Hong Kong-origin products under the US$800 threshold, regardless of how they are routed into the US. Shein, Temu and Amazon did not immediately respond to requests for comment. Private delivery companies and the United States Postal Service deliver millions of e-commerce packages that are now subject to import taxes. As bills for duties owed start hitting text message queues and e-mail inboxes, US shoppers are waking up to how Mr Trump’s trade and tariff policies directly impact their lives - and pocketbooks. Shoppers in Europe, Canada and other markets with much lower de minimis thresholds are familiar with paying duties on online purchases, Mr Cannon said. “No one in the US has any idea, they’ve never experienced it unless they bought something really expensive and typically if they buy something really expensive the retailer will cover the duties,” Mr Cannon said. “It’s going to be a nightmare.” DHL Express told Reuters it has a standardised set of fees and handling charges that apply for the customs clearance process. These fees are in addition to government taxes and duties. United Parcel Service the world’s biggest parcel delivery firm, said it also has systems and processes to facilitate payment of duties. FedEx did not immediately comment. While sellers scramble to adapt, some are “eating the duties in the short term”, said Mr Bernie Hart, vice-president of customs at Flexport, which offers customs, logistics and other freight-related services. In a message on its website, youth-oriented fashion seller I.Am.Gia said US customers would be asked to pay duties through the delivery company. For orders placed from Feb 7, the duties will be included in the price and partially offset by “slight” adjustments to prices and shipping threshold. It did not immediately respond to requests for comment. Cider, a fast-fashion retailer that also ships direct to US shoppers from factories in China and elsewhere, had a notice on its website saying shipping may be delayed “due to extended customs clearance times”. A spokesperson did not immediately reply to Reuters questions about the delays. REUTERS More on this Topic
Cider Frequently Asked Questions (FAQ)
When was Cider founded?
Cider was founded in 2020.
Where is Cider's headquarters?
Cider's headquarters is located at 112 Robinson Road, Singapore.
What is Cider's latest funding round?
Cider's latest funding round is Series B.
How much did Cider raise?
Cider raised a total of $131.46M.
Who are the investors of Cider?
Investors of Cider include Andreessen Horowitz, DST Global, Greenoaks, IDG Capital, Decent Capital and 5 more.
Who are Cider's competitors?
Competitors of Cider include Villoid and 7 more.
Loading...
Compare Cider to Competitors

Everlane operates within the apparel industry. The company provides clothing made from sustainably sourced materials and focus on transparency in pricing. The company primarily sells to consumers interested in ethical and sustainable fashion. It was founded in 2011 and is based in San Francisco, California.
Unfolded focuses on sustainable clothing production within the fashion industry. The company offers affordable apparel made on-demand to prevent waste and utilizes consumer feedback in the design process. Unfolded primarily sells to the sustainable fashion consumer market. It was founded in 2021 and is based in Edinburgh, England.

Reformation is a lifestyle brand focused on sustainable women's clothing and accessories within the fashion industry. The company offers designs made with materials that are intended to be eco-friendly and practices aimed at sustainability, catering to individuals who are interested in both aesthetics and sustainability. Reformation's products are intended to reduce environmental impact and are available through online and in-store tech experiences. It was founded in 2009 and is based in Los Angeles, California.

Argent is a company that provides workwear for women, operating within the fashion industry. The company offers a range of clothing designed to be functional and reflective of the wearer's personality, catering to the needs of working women navigating busy, hybrid lives. Argent's products are characterized by bold designs and quality materials. It was founded in 2016 and is based in Burlingame, California.
Hela Apparel Holdings specializes in providing sustainable and ethical apparel supply chain solutions within the fashion industry. The company offers a range of services from design to delivery for intimate, sportswear, and kidswear product ranges, ensuring a responsible manufacturing process. Hela Apparel Holdings operates with a global presence, including a brand licensing division in the UK, and is recognized for its commitment to social capital and sustainability initiatives. It was founded in 1991 and is based in Colombo, Sri Lanka.

HijUp is an Islamic fashion store that specializes in modest apparel for women, operating in the fashion retail industry. The company offers a selection of women's clothing, including hijabs, tunics, dresses, and accessories. HijUp serves the Islamic fashion sector, addressing the needs of modest wear consumers. It was founded in 2011 and is based in Jakarta, Indonesia.
Loading...