commercetools
Founded Year
2006Stage
Series C | AliveTotal Raised
$302MValuation
$0000Last Raised
$140M | 4 yrs agoAbout commercetools
commercetools specializes in composable commerce and provides enterprise-grade commerce solutions. The company offers a cloud-native platform that enables businesses to create scalable and customizable digital commerce experiences. commercetools primarily serves sectors such as retail, fashion, food and grocery, telecom, automotive, and healthcare. It was founded in 2006 and is based in Munich, Germany. commercetools operates as a subsidiary of REWE Group.
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ESPs containing commercetools
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
End-to-end e-commerce solutions providers provide all of the tools to create an e-commerce website, from the back end (data, site architecture, content management, order management) to the front end (search, display pages, payments and checkout). These companies offer varying options for infrastructure (e.g., headless) and design. Some also integrate with physical store operations to create omnich…
commercetools named as Outperformer among 14 other companies, including Shopify, BigCommerce, and Wix.
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Research containing commercetools
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned commercetools in 1 CB Insights research brief, most recently on Dec 1, 2022.
Expert Collections containing commercetools
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
commercetools is included in 5 Expert Collections, including E-Commerce.
E-Commerce
11,245 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Conference Exhibitors
5,302 items
Retail Tech 100
200 items
The most promising B2B tech startups transforming the retail industry.
NRF Big Show 2025: Exhibitors
959 items
commercetools Patents
commercetools has filed 1 patent.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
6/12/2018 | 8/18/2020 | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management | Grant |
Application Date | 6/12/2018 |
|---|---|
Grant Date | 8/18/2020 |
Title | |
Related Topics | Application programming interfaces, Software architecture, Information technology management, Web frameworks, Data management |
Status | Grant |
Latest commercetools News
Apr 3, 2025
New Ecommerce Tools: April 3, 2025 Got an ecommerce product release? Email releases@practicalecommerce.com. New Tools for Merchants Perplexity partners with Firmly’s agentic shopping. Perplexity , an AI answer engine, announced it will integrate Firmly.ai’s agentic ecommerce technology to scale access to Perplexity’s native shopping experience. By integrating Firmly.ai’s Agentic Commerce platform, Perplexity says it will empower more users to complete their entire shopping journey, from product discovery to secure transaction, without leaving the platform. Merchants can tap into this new sales channel instantly while retaining their merchant-of-record status, ensuring control over transactions, customer relationships, and data, according to Perplexity. Firmly.ai Shopify’s AI-powered assistant Sidekick now supports 20 languages. Shopify’s Sidekick , an AI-powered commerce assistant, is expanding from English to 20 supported languages . Sidekick blends Shopify’s platform knowledge with each merchant’s store. Merchants can analyze data, enhance product descriptions, automate routine tasks, and more, according to Shopify. Sidekick automatically detects and responds in the merchant’s language. Amazon launches AI-powered Interests feature for product discovery. Amazon has introduced AI-powered Interests to help shoppers discover products by checking new items on the marketplace in real time. With Interests, users create personalized shopping prompts, price limits, and preferences, from mainstream to niche, using everyday language. Interests is available to a limited number of U.S. customers, with a full rollout coming soon, per Amazon. Commercetools launches Payment Hub. Commercetools , an enterprise commerce platform for brands, has launched Payment Hub , giving enterprises control over their payment strategy . Payment Hub allows businesses to negotiate directly with leading payment service providers. Commercetools has also expanded its partnership with Stripe, the first payment-provider integration with Payment Hub. Commercetools’ Payment Hub UPS unveils Global Checkout to guarantee cost of fees at checkout. UPS has launched Global Checkout to assist consumers worldwide with buying shipping. UPS Global Checkout guarantees upfront the amount online shoppers pay in duties, fees, and taxes, eliminating the possibility of unexpected delivery costs. Available in 43 origin countries, Global Checkout is one of several new tools UPS offers for cross-border ecommerce . Veho and Shippo offer 2-5 day delivery to ecommerce brands. Veho , a logistics and technology company that operates U.S. parcel delivery platforms, and Shippo have launched a 2-5 day premium delivery for ecommerce. The integration enables merchants to access Veho’s delivery network through Shippo’s platform, with features including simplified label creation, address validation, proactive tracking, and hassle-free returns. Shippo handles all carrier integrations. Pipe17 order management partners with Shopify. Pipe17 , an order management platform for brands and retailers, has partnered with Shopify . Powered by AI, Pipe17 orchestrates order and inventory updates and real-time visibility. Pipe17 provides Shopify merchants with a managed network of marketplaces, third-party logistics providers , and other commerce applications. The integration will help Shopify’s direct-to-consumer, B2B, and enterprise merchants by simplifying the complexities of omnichannel selling and fulfillment, according to Pipe17. Pipe17 Chord Commerce raises $5.5 million for AI-driven marketing. Chord Commerce has raised $5.5 million to expand its AI-powered data and marketing platform. Combining AI-powered insights, attribution, and activation, Chord helps commerce brands make faster, more informed decisions and execute real-time marketing strategies, according to the company. Led by M13 , with participation from Act One Ventures and GR0 Capital, the investment will help Chord grow its customer base and develop its AI orchestration platform. Digital experience platform Contentful partners with Shopify. Contentful and Shopify have partnered to connect and synchronize content and commerce systems. Contentful is launching an app in the Shopify Liquid Storefront that empowers marketers to enhance content, streamline localization, and leverage AI-driven personalization. Shipping platform Ordoro partners with multichannel operations portal SureDone. Ordoro , a shipping and inventory management platform, is partnering with SureDone , a multichannel ecommerce operations portal. According to the companies, SureDone’s capabilities in multichannel listing and automation combined with Ordoro’s shipping and fulfillment features will help online sellers manage operations. BlueSwitch launches a B2B Shopify agency. BlueSwitch , an ecommerce software developer, has launched B2 , a Shopify agency to help enterprise B2B businesses scale. Per BlueSwitch, B2 provides ecommerce solutions to enhance the front-end user experience and back-end technical performance. B2 by BlueSwitch
commercetools Frequently Asked Questions (FAQ)
When was commercetools founded?
commercetools was founded in 2006.
Where is commercetools's headquarters?
commercetools's headquarters is located at Adams-Lehmann-Strasse 44, Munich.
What is commercetools's latest funding round?
commercetools's latest funding round is Series C.
How much did commercetools raise?
commercetools raised a total of $302M.
Who are the investors of commercetools?
Investors of commercetools include REWE Group, Insight Partners, Accel, BayBG, High-Tech Grunderfonds and 4 more.
Who are commercetools's competitors?
Competitors of commercetools include Chord, RETISIO, Krepling, Rierino, Brink Commerce and 7 more.
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Compare commercetools to Competitors
Spryker focuses on providing composable commerce solutions in the B2B, B2C, and marketplace sectors. The company offers a modular and customizable commerce stack with cloud capabilities that scale with businesses, providing solutions for enterprise marketplaces, B2B and B2C commerce, unified commerce, and IoT commerce. Primarily, Spryker sells to sectors such as the automotive industry, industrial goods, consumer packaged goods, and wholesale. It was founded in 2014 and is based in Berlin, Germany.
Sylius is an Open Source Headless eCommerce Platform that provides solutions for mid-market and enterprise brands. The platform allows for the creation of B2C and B2B eCommerce experiences, focusing on agility, scalability, and integration with existing systems. Sylius serves sectors that require eCommerce solutions, such as the fashion and home and garden industries. It was founded in 2017 and is based in Lodz, Poland.
Shopware is an ecommerce platform for B2C and B2B markets. The company provides a headless, API-first, and open-source architecture that allows for customizable and scalable ecommerce experiences. Shopware's platform is aimed at facilitating customer engagement and improving business operations through automation and content management systems. It was founded in 2000 and is based in Schoppingen, Germany.
Kibo focuses on providing digital commerce solutions. The company offers a range of services including order management, electronic commerce, and subscription services, for every business operation. It primarily serves sectors such as retail, manufacturing, and distribution. It was founded in 2015 and is based in Dallas, Texas.
Elastic Path focuses on e-commerce specifically in the domain of providing shopping experiences. The company offers business tools and APIs to help commerce leaders create personalized catalogs, dynamic bundles, and flexible promotions to enhance revenue and preserve margin. Elastic Path primarily serves the e-commerce industry. It was founded in 2000 and is based in Vancouver, Canada.
Akinon is a global software development company specializing in cloud-native, headless digital commerce platforms. The company offers a comprehensive suite of solutions that enable B2B and B2C businesses to create unique shopping experiences, manage orders, and operate across multiple channels seamlessly. It was founded in 2016 and is based in Istanbul, Turkey.
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