Cresta
Founded Year
2017Stage
Series D | AliveTotal Raised
$276MLast Raised
$125M | 5 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+152 points in the past 30 days
About Cresta
Cresta provides generative artificial solutions for contact centers, focusing on agent performance and customer experience. It offers a platform that includes guidance, quality management, and virtual agent technology for contact center operations. Cresta's solutions are applicable in sectors such as airlines, automotive, finance, insurance, retail, telecommunications, and travel. Cresta was formerly known as Grey Parrot. It was founded in 2017 and is based in Palo Alto, California.
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Cresta's Product Videos
ESPs containing Cresta
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The generative AI — customer support operations market offers solutions to improve customer support experiences and streamline operations. Generative AI automates and optimizes customer service using chatbots, virtual assistants, ticket routing, and response generation. These solutions use natural language processing and machine learning algorithms to understand customer queries, provide accurate …
Cresta named as Challenger among 15 other companies, including Microsoft, Cognigy, and Kore.ai.
Cresta's Products & Differentiators
Cresta for Sales for Revenue Growth
Improve revenue performance by helping managers discover winning sales behaviors, determining whether those behaviors are being followed by their agents, and reinforcing behaviors in real-time with real-time agent guidance.
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Research containing Cresta
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Cresta in 3 CB Insights research briefs, most recently on Oct 17, 2024.
Oct 17, 2024
The generative AI for e-commerce market map
May 13, 2022 report
Why consumer & retail leaders are prioritizing agent support tools
Apr 11, 2022
The top 100 AI startups of 2021: Where are they now?Expert Collections containing Cresta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Cresta is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
AI 100
300 items
The winners of the 4th annual CB Insights AI 100.
Sales & Customer Service Tech
739 items
Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.
Generative AI
1,299 items
Companies working on generative AI applications and infrastructure.
Artificial Intelligence
7,221 items
Cresta Patents
Cresta has filed 14 patents.
The 3 most popular patent topics include:
- diagrams
- machine learning
- artificial intelligence
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
8/12/2021 | 8/16/2022 | Diagrams, Systems engineering, Syntax, Fisheries science, Data management | Grant |
Application Date | 8/12/2021 |
|---|---|
Grant Date | 8/16/2022 |
Title | |
Related Topics | Diagrams, Systems engineering, Syntax, Fisheries science, Data management |
Status | Grant |
Latest Cresta News
Mar 3, 2025
Cresta , the leading contact center AI platform for human and AI agents, is announcing that its AI Agent platform —a CX solution for delivering human-like conversational experiences—has demonstrated significant success in its deployment with Brinks Home , a home security provider. Cresta’s AI Agent solution has rapidly scaled AI voice agents in product for Brinks Home, demonstrating its prowess in merging advanced language models and precise business logic to create AI-based, human-like conversations. AI Agent aims to solve the challenge of reducing costs through automated customer conversations while ensuring that these conversations transcend the typically rigid flows and scripts of other bot platforms, according to Cresta. Cresta’s combination of cutting-edge language models and precise business logic helps its AI Agent platform deliver human-like conversations equipped with the necessary flexibility to adapt to customer needs. AI Agent is also capable of understanding the nuance of human language, enabling it to seamlessly resolve complex issues—all while adhering to AI guardrails designed to protect data privacy and reduce misinformation. “Cresta AI Agent combines automation with the understanding and flexibility of human interaction—moving far beyond the limitations of traditional voice agents,” said Ping Wu, CEO of Cresta. “Armed with the latest advancements in generative AI and built on Cresta’s expertise handling customer conversations for the Fortune 500, AI Agent delivers what customers want: effective and empathetic support that can actually solve complex problems.” Brink Home’s deployment of Cresta AI Agents has increased its overall customer satisfaction and loyalty, demonstrated by a 30-point increase in Net Promoter Score (NPS) . This was achieved by providing Brink Home with AI-driven insights into what fuels resolution and adequately suits customer needs. "Cresta has enabled us to automate a wider range of conversations than we ever thought possible, but what has truly amazed us is how much our customers and employees are enjoying the experience," said Veronica Moturi, SVP of customer experience at Brinks Home. "Our voice AI Agent guides customers through complex, multi-step troubleshooting scenarios, and the positive feedback from these customers has been eye-opening. Additionally, our agents love working with it as well. It enhances their efficiency, improves customer satisfaction scores, and ensures a smooth transfer experience when escalation is necessary. We've been able to significantly improve our issue resolution rates and elevate the overall customer experience simultaneously." To learn more about Cresta AI Agent, please visit https://cresta.com/ . Free
Cresta Frequently Asked Questions (FAQ)
When was Cresta founded?
Cresta was founded in 2017.
Where is Cresta's headquarters?
Cresta's headquarters is located at 540 Bryant Street, Palo Alto.
What is Cresta's latest funding round?
Cresta's latest funding round is Series D.
How much did Cresta raise?
Cresta raised a total of $276M.
Who are the investors of Cresta?
Investors of Cresta include Andreessen Horowitz, Greylock Partners, Sequoia Capital, Tiger Global Management, J.P. Morgan Chase and 21 more.
Who are Cresta's competitors?
Competitors of Cresta include Reddy, Parloa, Abstrakt, SalesAi, BirchAI and 7 more.
What products does Cresta offer?
Cresta's products include Cresta for Sales for Revenue Growth and 3 more.
Who are Cresta's customers?
Customers of Cresta include CarMax, Porsche and Cox Communications.
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Compare Cresta to Competitors
Balto specializes in artificial intelligence-powered real-time guidance for contact centers. Its main offerings include a platform that optimizes agent performance, enhances sales conversions, ensures compliance, and improves customer experiences. Its products are primarily sold to sectors such as insurance, financial services, healthcare, home improvement, collections, retail, and BPO. It was founded in 2017 and is based in Saint Louis, Missouri.
Observe.ai develops an artificial intelligence (AI) company applying deep learning and natural language processing (NLP) to automate support workflows. Its voice AI platform provides the agent with feedback on customer sentiment and guides them on the next steps during the customer call. It was founded in 2017 and is based in Redwood City, California.
ASAPP specializes in generative AI for contact centers, focusing on enhancing customer experience and agent productivity within the customer service domain. The company offers a suite of AI-driven solutions including a fully conversational AI voice and chat agent, accurate speech-to-text transcription, and real-time analytics to improve agent performance and customer satisfaction. ASAPP's products are designed to support various sectors, including insurance, retail, telecommunications, and airlines, by automating tasks and providing insights to optimize customer interactions. It was founded in 2014 and is based in New York, New York.
Cogito specializes in real-time artificial intelligence for contact centers, operating within the technology and customer service sectors. The company offers a suite of software products that provide real-time conversation intelligence, agent assistance, team performance dashboards, and customer and employee experience insights. The company's solutions are designed to enhance the emotional intelligence of agents, improve customer interactions, and optimize contact center operations. It was founded in 2007 and is based in Boston, Massachusetts.
CallMiner specializes in conversation intelligence software focused on customer experience and operational efficiency across sectors. The company provides a platform that utilizes artificial intelligence and machine learning to analyze customer interactions, allowing organizations to perform sentiment analysis and identify patterns. CallMiner's solutions aim to improve business performance by connecting insights to strategies. It was founded in 2002 and is based in Waltham, Massachusetts.
XSELL Technologies provides AI-powered real-time agent assist solutions within the customer service and sales domains. The company offers tools that analyze agent strategies and replicate them to assist with agent performance and customer interactions. XSELL Technologies serves sectors that require customer engagement and compliance, such as healthcare and finance. XSELL Technologies was formerly known as Varsity Business Services Incorporated. It was founded in 2014 and is based in Chicago, Illinois.
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