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nick.chen got their new product packaging by running a design contest:
Check out nick.chen's Product packaging contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
LIFE Energy
Product name
Let It Fly Energy (LIFE) drink
Description of the product
Health conscious energy drink started by NBA Champion Mike Miller and promoted by current and past NBA all stars, like Shaq O'Neal and Kyrie Irving.
The Brief
Description of the product target audience
People looking for an energy boost.
The Brief
Style attributes
The Brief
Design needs
We want our Can and Outter carton box to be altered. We want to change our current design (focused very much on Shaq) to be a more generic design. We want to make sure it 'looks' like an energy drink as opposed to a can of soda.
What to avoid
No need to make basketball play too prominent of a role (doesn't nee to play a role at all.) Avoid making the can look like a Soda, as it is an energy drink.
Package dimensions
Yes, they are in the above files.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
nick.chen collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Great job! Pleasure working with you.
AnonymousAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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