Fiture
Founded Year
2019Stage
Series B - II | AliveTotal Raised
$391MMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-66 points in the past 30 days
About Fiture
Fiture specializes in smart home fitness equipment, offering products that integrate advanced technology to enhance workout experiences. The company's main offerings include interactive fitness mirrors that provide real-time feedback and personalized training through motion engine technology. These products are designed to cater to the home gym market with their aesthetic appeal and innovative features. It was founded in 2019 and is based in Chengdu, China.
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ESPs containing Fiture
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The connected fitness equipment market refers to the integration of technology with traditional fitness equipment, allowing users to track and monitor their workouts in real-time. This market includes solutions such as smart treadmills, stationary bikes, and weightlifting machines that are equipped with sensors, screens, and software that provide personalized workout plans and progress tracking. T…
Fiture named as Challenger among 15 other companies, including Peloton, Technogym, and EGYM.
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Expert Collections containing Fiture
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Fiture is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Wellness Tech
1,370 items
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
Artificial Intelligence
10,027 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Smart Home & Consumer Electronics
1,234 items
This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.
Latest Fiture News
Sep 3, 2024
Peloton重回增长，家庭健身最坏的时候过去了吗？ 文章摘要 这不只是简单的业绩恢复增长，也意味着疫情后的全球家庭健身需求连续两年的下滑趋势，终于止住了。 与此同时，国内家庭健身领域“中国版Peloton”同样高歌猛进。Keep在2021年初筹划美股上市，FITURE在疫情三年内融资超过4亿美元，以及中国兴起的家庭健身镜产品的“百镜大战”，成为一个不小风口。 而解封后的家庭健身，需求骤减，也开始了包括中国市场在内的全球家庭健身行业的下行周期。 家庭健身的关键词，似乎和疫情密切相关，而当一切恢复正常，用户走出室内，家庭健身的价值几何？ Peloton的重回增长，意味着至少美国市场家庭健身最坏的时候，已经过去。 但对于迫切期待行业复苏的全球家庭健身行业来说，临界点即将到来。 虽然收入仅仅增加了150万美元，但Peloton的上一次销售额增长是在2021年的夏季，几乎是公司最好的时候。 这并不容易，Peloton在创始人John Foley和McCarthy两任CEO的自救计划失效后，终于迎来转机。 重新创业的Foley认为Peloton在资本市场被远远低估，而他本人也因为公司在资本市场的骤变，而财务遭受沉重损失。“我失去了所有的钱。现在我不得不卖掉我生活中几乎所有的东西。” 从最新的市值来看，Peloton不到18亿美元的市值，依然被低估。而从最新的财报来看，Pelotom有近300万付费用户，上季度公司的订阅付费收入增长了2.3%，毛利率上升了1个百分点，这是公司未来持续走向减亏的驱动力之一。 也就是说，削减成本，硬件和订阅付费收入重回增长，让Peloton活过来了。 而以小乔健身为代表的中国版Peloton追随者，则放弃赛道转向剃须刀等小家电领域。以JJfitness为代表的健身镜，最终也消失在家庭健身的赛道中。 甚至在2024年，亮相体博会的AEKE和亿健力量设备等，皆在行业需求疲软的环境下，推出智能力量新品，以求未来机会。 但即便如此，传统的家庭有氧健身设备，早已告别高增长。Keep在上海浦东嘉里开启线下零售首店，售卖Keep单车和跑步机等家庭有氧设备，也开始从线下要增长。 而麦瑞克等头部家庭健身品牌，皆在布局出海业务。诸如出海的莫比健身，以及布局新品类的梵品健身，都在寻求出路。 在2021年高歌猛进之后，中国家庭健身行业依然等待复苏。出海是中国家庭健身的新出路，而重回增长的Peloton，给了中国家庭健身复苏的信心。 新品类，去出海，家庭健身求出路 但对于大部门中国家庭健身公司而言，不论新的出路如何，仍需要一个重回增长的中国家庭健身市场。这当中包括家庭跑步机和单车品类的增长，以及椭圆机和划船机等有氧设备的增长，而新型的力量设备，拓展了中国家庭健身新的增量。 即将到来的双十一，也将是中国家庭健身的一个大考。迎来增长，还是继续低迷，是决定疫情后两年，不少家庭健身公司接下来命运的关键节点。 但即便如此，家庭健身需求的增长，本质上依赖全民运动意识的提高，而这跟人均收入水平相关，也跟消费意愿相关。从当下的消费环境来看，似乎还难言绝对乐观。 Peloton重回增长给了中国家庭健身市场新的希望，至少家庭健身最坏的时候，即将过去。
Fiture Frequently Asked Questions (FAQ)
When was Fiture founded?
Fiture was founded in 2019.
Where is Fiture's headquarters?
Fiture's headquarters is located at 9th Floor, Building E3-1, Area E, Tianfu Software Park, No. 1366, Middle Section of Tianfu Avenue, Chengdu.
What is Fiture's latest funding round?
Fiture's latest funding round is Series B - II.
How much did Fiture raise?
Fiture raised a total of $391M.
Who are the investors of Fiture?
Investors of Fiture include Picus Capital, HongShan, All-Stars Investment, Z1 Capital, C Ventures and 13 more.
Who are Fiture's competitors?
Competitors of Fiture include Keep and 4 more.
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Compare Fiture to Competitors
EGYM provides global fitness technology and workout solutions in the fitness and health industry. It offers a suite of connected gym equipment and digital products that integrate with third-party hardware and software, creating a fully connected training experience that drives measurable business and health outcomes. It delivers subscription-based corporate wellness solutions that combine gym access with fitness programs to improve employee health and productivity. The company was founded in 2010 and is based in Munich, Germany.
Hydrow specializes in immersive indoor rowing machines designed for full-body workouts within the fitness industry. Its products offer interactive technology that simulates on-water rowing experiences, complemented by a variety of virtual workouts led by athletes. Hydrow's offerings extend to on-the-mat exercises such as yoga and pilates, fostering a sense of community among users who engage with the brand's content. Hydrow was formerly known as True Rowing. It was founded in 2017 and is based in Boston, Massachusetts.
Tempo focuses on fitness and health technology. It offers an artificial intelligence (AI)-powered home gym membership that uses three-dimensional (3D) sensors to provide real-time feedback, personalized workout guidance, and adaptable strength training plans based on the user's biometrics. The company primarily serves the fitness and health tech industries. Tempo was formerly known as Pivot Interactive. It was founded in 2015 and is based in San Francisco, California.
Nexersys is involved in interactive health and fitness, providing products that integrate boxing and HIIT workouts into home fitness routines. The company has fitness equipment that includes technology, training sessions, and elements such as leaderboards and workout metrics. Nexersys focuses on individuals seeking at-home fitness solutions that combine physical training with mental engagement. It was founded in 2010 and is based in Austin, Texas.
Altis operates in the fitness technology sector, offering a home fitness console that uses AI and computer vision to provide workout regimens, feedback, and guidance for exercise performance. The company focuses on the home fitness market with its console intended for use with various screens. It was founded in 2019 and is based in Fort Lauderdale, Florida.
FightCamp offers at-home fitness solutions in the health and wellness industry, focusing on boxing and kickboxing workouts. The company provides a library of on-demand workouts, performance tracking technology, and fitness equipment designed for home use. FightCamp serves individuals looking to improve their physical fitness through boxing and kickboxing training. FightCamp was formerly known as Hykso. It was founded in 2014 and is based in Costa Mesa, California.
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