The Future of the Customer Journey - CB Insights Research

In this webinar, our expert breaks down how businesses should prepare for the rise of autonomous shopping.

Generative AI is transforming how customers discover, buy, and engage with products.

The next phase? AI agents that shop for us.

Tech giants like Nvidia, OpenAI, Amazon, and Google are developing AI systems poised to manage entire transactions. As these advancements redefine commerce, businesses must evolve their strategies to stay competitive.

Join CB Insights’ Principal Analyst, Laura Kennedy, as she unpacks:

How AI is transforming the 5 stages of the customer journey – from awareness to post-purchase
3 critical predictions on AI’s impact on commerce
Who’s leading the AI race and how your brand can stay ahead

Download the recording and discover the markets with the most momentum, the startups to watch, and the players shaping the future of shopping.

Your panel

Laura Kennedy

Principal Analyst

Laura Kennedy leads CB Insights' payments technology and digital engagement coverage.

Prior to joining CB Insights, Laura was a Vice President of Retail Insights at Kantar, where she led research on retail and shopper trends in the US market, with a specialty in big-box retail.

Before Kantar, Laura was a reporter and editor for the Kiplinger Letter, a weekly business forecasting publication in Washington, DC, where she covered retail and business law.

Laura Kennedy leads CB Insights' payments technology and digital engagement coverage.

Prior to joining CB Insights, Laura was a Vice President of Retail Insights at Kantar, where she led research on retail and shopper trends in the US market, with a specialty in big-box retail.

Before Kantar, Laura was a reporter and editor for the Kiplinger Letter, a weekly business forecasting publication in Washington, DC, where she covered retail and business law.