Founded Year

2011

Stage

Secondary Market | Alive

Total Raised

$567.3M

Revenue

$0000 

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-9 points in the past 30 days

About Motive

Motive specializes in fleet management and driver safety technology within the transportation and logistics sector. The company offers products that provide visibility into vehicle location, usage, and health, as well as driver safety and accident prevention. Motive was formerly known as KeepTruckin. It was founded in 2011 and is based in San Francisco, California.

Headquarters Location

55 Hawthorne Street Suite 400

San Francisco, California, 94105,

United States

855-434-3564

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ESPs containing Motive

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Enterprise Tech / Supply Chain & Procurement

The fleet management & telematics software market provides software solutions for managing and optimizing ground fleet operations, including vehicle tracking, fuel management, maintenance scheduling, and driver performance monitoring. Fleet and logistics managers can leverage these solutions alongside IoT technology, AI, and cloud computing. Companies investing in these solutions can benefit from …

Motive named as Leader among 15 other companies, including Trimble, Samsara, and Descartes.

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Expert Collections containing Motive

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Motive is included in 5 Expert Collections, including Auto Tech.

A

Auto Tech

2,609 items

Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.

S

Supply Chain & Logistics Tech

5,154 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

U

Unicorns- Billion Dollar Startups

1,270 items

S

Smart Cities

2,139 items

T

Tech IPO Pipeline

825 items

Motive Patents

Motive has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

8/9/2019

4/14/2020

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Grant

Application Date

8/9/2019

Grant Date

4/14/2020

Title

Related Topics

Wireless networking, Database management systems, Global Positioning System, Data management, Distributed computing architecture

Status

Grant

Latest Motive News

Motive and Telefónica Advance GSMA Open Gateway Initiative, Jointly Showcasing Revenue Potential Through API-Based Phone Number Verification

Apr 4, 2025

Motive and Telefónica Advance GSMA Open Gateway Initiative, Jointly Showcasing Revenue Potential Through API-Based Phone Number Verification News provided by MADRID--( Business Wire / Korea Newswire )--Motive and Telefónica have successfully completed a proof of concept (PoC) showcasing seamless authentication using GSMA Open Gateway’s Number Verification API . Debuted at the Google Cloud booth during Mobile World Congress Barcelona 2025, this solution enables secure authentication without SMS-OTPs, reducing fraud risks and improving user experience. The trial leveraged Motive Entitlement Server (ES) and Telefónica Spain’s infrastructure to expose Open Gateway Number verification CAMARA API with TS.43 Operator Token authentication mechanism. This service was integrated into Google’s Firebase phone number verification service to enable SIM-based authentication via secure tokens. “Security and simplicity are the core of our digital transformation,” said Alexandre Harmand, Head of Networks, Telefónica. “Through number verification for authentication, we enhance user trust, reduce fraud, and improve the overall authentication experience for customers.” “This joint effort reinforces our leadership in Entitlement services,” said Jeevithan Muttu, VP Product and R&D, Motive. “Operators can unlock new revenue streams through seamless app authentication as well as RCS enablement and secure business messaging.” For Telefónica, this trial supports its strategy to enhance customer authentication security while improving ease of use. Operator interest in the GSMA Open Gateway initiative continues to grow. As of February 2025, 72 mobile operators had committed to GSMA Open Gateway APIs. These account for approximately 80% of mobile market share by connections, up from just over 65% in June 2024. Security protection and fraud mitigation have been the most popular applications of GSMA Open Gateway APIs so far deployed by mobile operators and their partners. Motive ES enables secure, SIM-based activation of rich messaging features while efficiently managing large-scale device provisioning. It also offers comprehensive functionalities that meet evolving business needs for primary and secondary mobile devices leveraging the latest Apple and GSMA TS.43 specifications, as well as automobile GSMA AiD.02. About Motive Motive is an experienced provider of Entitlement functions and a proven leader in device and service management. Motive has more than 150 global deployments and over 1 billion devices under management. Motive helps operators manage devices across fixed, mobile, and IoT networks, maximizing infrastructure and delivering next-generation communication services. With secure, scalable, and innovative technologies, Motive helps MNOs enhance end-user experience, streamline operations, and unlock new revenue opportunities. Visit www.motive.com , for more. About Telefónica Telefónica is one of the largest telecommunications companies in the world by market capitalization and number of customers with a comprehensive offering and quality of connectivity that is delivered over world class fixed, mobile and broadband networks. Present in 17 countries and providing access to 356 million globally, Telefónica is a growing company that prides itself on providing a differential experience based both on its corporate values and a public position that defends customer interests. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its shares are traded on the Stock Markets in Spain, London, New York, Lima, and Buenos Aires. Visit www.telefonica.com , for more.

Motive Frequently Asked Questions (FAQ)

  • When was Motive founded?

    Motive was founded in 2011.

  • Where is Motive's headquarters?

    Motive's headquarters is located at 55 Hawthorne Street, San Francisco.

  • What is Motive's latest funding round?

    Motive's latest funding round is Secondary Market.

  • How much did Motive raise?

    Motive raised a total of $567.3M.

  • Who are the investors of Motive?

    Investors of Motive include BBQ Capital, Kleiner Perkins, Insight Partners, Google Ventures, Index Ventures and 9 more.

  • Who are Motive's competitors?

    Competitors of Motive include Preteckt, netradyne, Boon, AtoB, SafeTruck and 7 more.

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Compare Motive to Competitors

LocoNav Logo
LocoNav

LocoNav specializes in artificial intelligence-powered and Internet of Things-enabled fleet operations management, offering solutions across various industries. The company provides a suite of SaaS products that enable fleet owners and operators to track, monitor, control, and manage their vehicles and assets efficiently. LocoNav's offerings include fleet management with Global Positioning System(GPS) tracking, video telematics for risk prevention, fuel monitoring solutions for usage analytics and theft detection, electric vehicle management systems for battery health monitoring, and remote locking mechanisms with built-in tracking and geofencing capabilities. LocoNav was formerly known as BabaTrucks. It was founded in 2016 and is based in Wilmington, Delaware.

FleetUp Logo
FleetUp

FleetUp specializes in fleet management solutions within the telematics and asset tracking sectors. The company offers a suite of services, including real-time vehicle and asset tracking, equipment management, and compliance solutions, all designed to enhance operational efficiency and safety. FleetUp's products cater to a diverse range of industries such as trucking and logistics, construction, and field services. It was founded in 2013 and is based in San Jose, California.

GreenRoad Logo
GreenRoad

GreenRoad deals with fleet driver behavior management and safety technology. The company offers solutions that provide real-time coaching and predictive artificial intelligence (AI), aiming to improve fleet safety, efficiency, and sustainability. GreenRoad's products are designed to reduce accidents, optimize fuel consumption, lower emissions, and decrease operational costs while also increasing the battery range of electric vehicles. The technology is adaptable across various vehicle types and can be deployed globally. It was founded in 2004 and is based in Cedar Park, Texas.

Decisiv Logo
Decisiv

Decisiv provides an asset service management ecosystem for the commercial vehicle industry. The company offers a service relationship management (SRM) platform that manages the service event process for commercial vehicles, allowing communication and collaboration among dealers, service providers, manufacturers, and fleet and asset managers. The SRM platform integrates diagnostic, telematics, and asset information at the point of service. It was founded in 2001 and is based in Glen Allen, Virginia.

netradyne Logo
netradyne

netradyne specializes in AI fleet safety technology within the transportation and logistics industry. The company offers a comprehensive suite of products designed to enhance driver safety, ensure compliance, and improve overall fleet management through real-time analytics and coaching tools. It was founded in 2015 and is based in San Diego, California.

Teletrac Navman Logo
Teletrac Navman

Teletrac Navman is a company that provides connected mobility solutions within the fleet management and telematics industry. They provide cloud-based software and tools that aim to enhance vehicle and equipment operations. Their main products include fleet management software, GPS vehicle tracking, and video telematics systems, along with driver scorecards, electronic logging devices, and maintenance scheduling. It was founded in 1988 and is based in Garden Grove, California.

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