Apr 8, 2025

AI, blockchain, and SaaS are reshaping B2B operations. Virtual cards, expected to grow over 250% by 2028, enhance security and speed, while AI optimizes inventory, logistics, and demand forecasting. Marketplaces are using AI to streamline procurement and offer tailored solutions for customers. Regional shifts in B2B growth North America leads digital adoption, with 80% of U.S. B2B transactions going digital by 2025. Asia-Pacific drives global growth, with India's B2B market set to surpass €115 billion by 2027. Latin America's online transactions will hit 80% by 2024, while MEA sees steady expansion with platforms like Tradeling boosting trade. Digital marketplaces on the rise B2B marketplaces are revolutionizing procurement globally. Alibaba.com leads Asia-Pacific with almost USD 130 billion in revenue, while Amazon Business in North America is set to exceed USD 65 billion by 2026. Europe's 250+ marketplaces, including leaders like ManoMano, are driving growth. Questions Covered: How is artificial intelligence (AI) being used in the B2B online payments market? What is the projected growth of the global B2B E-Commerce market in terms of GMV from 2022 to 2026? What are the top challenges B2B buyers face when making purchases online? What is the projected value of global B2B payments by 2028? What are the key trends influencing B2B E-Commerce marketplaces in Europe in 2024? Countries Covered: Overview of B2B E-Commerce Market Trends, July 2024 B2B E-Commerce GMV, in USD trillion, 2022 & 2026f Share of B2B Buyers Who Conduct Research Online Before Purchasing, in %, 2023e Top B2B Purchase Obstructions, in % of Business Buyers, 2023e Share of B2B Buyers Who Grade Their B2B E-Commerce Experience as "Excellent", in %, 2023 Share of B2B Buyers Who Prefer to Place Orders Online Through Suppliers' Websites, in %, 2023 Share of B2B Buyers Who Believe That an Easy And Accurate Online Web Store Experience Is Important, in %, 2023 Share of B2B Buyers Who Say That They Prefer to Place Repeat Orders Online, in %, 2023 Share of B2B Buyers Who Prefer to Place Complex And High Value Orders Online, in %, 2023 Agreed Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023 Information/Data Needed From Supplier When Ordering Online, in % of Business Buyers, 2023 Share of B2B Buyers Who Have at Least One Reason That Prevents Them From Placing Orders Online, in %, 2023 Top Hurdles to Online Purchasing, in % of Business Buyers, 2023 Share of Web Store B2B Orders Experiencing Order Errors, in %, 2023 Share of B2B Buyers Reporting Being Put Off From Ordering Online Due to Order Errors, in %, 2023 Share of B2B Orders Placed Via Web Stores Experiencing Order Errors, by Buyer Segments, in % of Business Buyers, 2023 Share of B2B Buyers Who Would Switch Suppliers If Another B2B Web Store Offered a Better Experience, in %, 2023 Share of B2B Buyers Who Are Likely to Switch to Another Supplier, by Buyer Segments, in % of Business Buyers, 2023 Share of B2B Buyers Who Believe That a Bad Buying Experience Impacts Their Relationship With the Supplier to Some Extent, in %, 2023 Social Media Platforms Informing Recent B2B Purchase Decisions, in % of Business Buyers, December 2022 Share of SMBs That Plan to Boost Their Online Procurement Spending in the Coming Year, in %, 2023 Share of SMB B2B Buyers Who Expect Their Online Spend to Increase in the Next Year, by Industry, in % of SMB Business Buyers, 2024e Top Reasons to Increase Online Spend, in % of Business Buyers, 2024e Most Important Aspects When Purchasing Online, in % of Business Buyers, 2024e Share of B2B Software Buyers Who Say That Service Providers/Implementers Are a Factor in Their Software Decision-Making Process, in %, March 2024 Time When B2B Software Buyers Consider Service Providers, in % of B2B Software Buyers, March 2024 ROI Expectations, in % of B2B Software Buyers, March 2024 Breakdown of Who Has Final Software Purchase Decision-Making Power, by Position/Department, in %, March 2024 Share of B2B Software Buyers Who Report That The Selection of Software Purchases Is Always or Frequently Consensus-Based, in %, March 2024 Share of B2B Executives Being CFOs That Always or Frequently Hold the Final Decision-Making Power in the Software Selection Process, in %, March 2024 Breakdown of Anticipated Change in Software Purchase Spend by 2025, in %, March 2024 Areas in Which Software Purchases Having AI Functionality Is "Very Important", by Software Type, in % of B2B Software Buyers, March 2024 Areas in Which Software Purchases Having AI Functionality Is "Important", by Software Type, in % of B2B Software Buyers, March 2024 Areas in Which Software Purchases Having AI Functionality Is "Somewhat Important", by Software Type, in % of B2B Software Buyers, March 2024 Areas in Which Software Purchases Having AI Functionality Is "Not At all Important", by Software Type, in % of B2B Software Buyers, March 2024 Most Effective Sales Channels, in % of Respondents, 2022 Sales Channels Used to Research And Evaluate Suppliers, in % of Companies, 2019 & 2022 Most Present Sectors on Third-Party Marketplaces, in % of Companies, December 2022 Companies' That Are Winning Market Share Approach to Sales Channels, in % of Companies, December 2022 Impact of Market Growth Strategies, by Company Type, in % of Companies, 2022 Share of Companies That Are Winning Market Share That Are on Industry-Specific Marketplaces, in %, December 2022 Share of Companies That Are Losing Market Share That Are on Industry-Specific Marketplaces, in %, December 2022 Share of Companies That Are Winning Market Share That Are Selling Their Products Online Through a Third-Party Marketplace, in %, December 2022 Share of Companies That Are Losing Market Share That Are Selling Their Products Online Through a Third-Party Marketplace, in %, December 2022 Implementation Level of Online Marketplaces of Winning vs. Losing Companies, in % of Companies, December 2022 Areas in Which a Marketplace is Preferred Over a Traditional B2C E-Commerce Platform, in % of Business Buyers, 2024e Share of B2B Buyers Who Would Actively Prefer to Shop On a Manufacturer's Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e Share of B2B Buyers Who Are Indifferent About Shopping On a Manufacturer's Marketplace vs. a General Purpose B2B Marketplace, in %, 2024e B2B Marketplaces VC Funding Value, in USD billion, in % of Year-on-Year Change, 2020-2023 Breakdown of VC Funding Amount And Round Count, by Vertical vs. Horizontal Marketplaces, in %, 2020-2023 Breakdown of Marketplace VC Funding, by Type of Marketplace, in %, January 2024 Amazon Business: B2B E-Commerce Marketplace Profile, October 2024 B2B Payment Market Trends, July 2024 AI Use in the B2B Payments Market, July 2024 B2B Payment Value, in USD trillion, 2024e & 2028f B2B Card Payment Value, in USD trillion, 2024e & 2028f B2B Virtual Card Payment Value, in USD trillion, 2024e & 2028f B2B Payment Channel Growth by 2028, in %, 2024e Share of B2B Distributors Who Plan to Overhaul Their Digital Presence, in %, 2022 Price Sensitivity Affecting B2B Buying Choices, by Region, in % of Business Buyers, 2023e Share of Business Buyers Whose B2B Purchase Was Postponed Due to Various Reasons, in %, 2023e Top Reasons Causing a Delay or Discontinuation in a B2B Purchase, in % of Business Buyers, 2023e Share of Millennial And Gen Z Business Buyers Who Face Challenges That Prolong Their Purchasing Decision, in %, 2023e Share of Gen X And Boomers That Did Not Report Hinderances in B2B Purchases, in %, 2023e Share of Younger Business Buyers That Reported Difficulties in Achieving Consensus Within Their Teams Regarding Vendor Choices, in %, 2023e Breakdown of B2B Invoice Payment Time, by Country, in % of Total Value of B2B Invoices, Q2 2023 & 2024 Breakdown of Expectation of Change in B2B Customer Payment Practices Over the Next 12 Months, in % of Companies, Q2 2023 & 2024 4. APAC B2B E-Commerce Market, Marketplace, and Payments Trends 4.1. Regional