Marketing Campaign Concept for TV Ad Measurement Software Company

Technology

iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. The target audience for iSpot includes large brands, television networks, and agencies.

We are looking for a visual representation of our new campaign centered around "TV ad data transparency". Unlike iSpot's competitors we offer a product built around transparent TV ad data, or in other words, we supply measurement data for TV ads down to the second, to anyone, including competitors and their competitors ads. We are also in transparent in how we score the effectiveness of ads as we are an independent, non-biased source of this information. The visual for this campaign should lean towards a more abstract, conceptual representation of transparency and/or data transparency. It should be something that can be used as a standalone element, as a web page section or header graphic, and as a social ad, etc. It should also utilize our brand colors (provided in the brand guidelines attached). Please aim to create something that will fit well within the https://ispot.tv website and brand. The copy to be used for this: Don't Settle for Blackboxes Say hello to total TV ad measurement transparency In addition to the raw concept, please provide samples or mockups of what this could look like within the context of general usage (on a website, as a social graphics, presentation slide, etc.).

Every design category has flexible pricing for all budgets. Other business or advertising starts at HK$1,599.