Men’s Skincare Brand Homepage Concept

Cosmetics & Beauty

We are a ‘clean’ skincare brand, specifically for men.

WWW.HARPERSKIN.COM (login using password newfru)

Bold, clean, contemporary. Our e-commerce site is built using Shopify (using a premium theme https://themes.shopify.com/themes/prestige/styles/vogue). Now, we want to develop the visual identity of our brand, and overlay this complimentary with the style foundation that our theme currently brings. We do have some brand guidelines (colours, idents), that will form the basis for design ideation. Whilst the chosen design should easily overlay with the existing theme, we will consider limited customisation work to the theme for the right design.

Main banner images x 2 Brand Statement (who we are) Bestsellers carousel (Hero Products) Categories (Face, Body, Hair, Beard) Brand Values (4 statements) Skin Science (visual that links to page about male skin science) Customer Quotes Newsletter Signup IG Feed The Journal (blog features) Skin Regime (visual that links to feature about optimal skin regime)

As a new brand, it’s important that storytelling is well-incorporated to create customer confidence. The brand is designed to appeal to the metrosexual male - but that doesn’t mean they’re all looking like adonis’. Personality of brand voice should come across visually - playful, fun, unashamed.

Every design category has flexible pricing for all budgets. Landing page design starts at HK$2,699.