Apr 4, 2025

New Products: BRĒZ Goes Extra Strength, Waterloo Teams With Guy Fieri BRĒZ Cannabis- and mushroom-infused beverage maker BRĒZ has unveiled its latest innovation, OG Extra Strength. As its name suggests, the new offering features the same tasting notes of Italian lemon and elderflower as the brand’s flagship product but with “more of a kick.” Each 12 oz. can features 10mg of THC, 20mg of CBD and 2,200mg of fruiting bodies of Lion’s Mane. BRĒZ OG Extra Strength is available on the brand’s website for $60 per 6-pack. For more information, visit drinkbrez.com . Waterloo x Guy Fieri Sparkling water brand Waterloo is heading to Flavortown with restaurateur Guy Fieri, launching three new limited edition flavors with the Emmy award-winning TV personality: Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet. The new flavors, which pay homage to Fieri’s favorite “flavor memories” from adventures with his family, are rolling out to retailers nationwide, including Walmart, Target, Whole Foods Market and Albertsons Safeway, among others. For more information, visit drinkwaterloo.com . C4 Have you ever found yourself wanting to drink an energy drink out of a champagne bottle? Well, C4 has you covered with its new C4 Liquid Gold product ($44). Packaged in a champagne bottled with an embossed label and gold foil, the new energy drink features a formula that was originally released exclusively for athletes. The citrus-flavored beverage has 200mg of caffeine per serving and contains CarnoSyn Beta-Aline. Consumers can sign up for the waitlist on the brand’s website. For more information, visit cellucor.com/pages/c4-energy . Curaleaf Curaleaf has expanded its beverage portfolio with the launch of Select FormulaX, a hemp-derived THC energy drink. Available in two flavors – Glacial Melt and Rocket Pop – each 16 oz. can contains 10mg hemp THC and 50mg caffeine. Select FormulaX is available on the brand’s website and at Curaleaf stores in Arizona and Maine. For more information, visit thehempcompany.com . La Colombe It may only be spring, but La Colombe is paying homage to a classic summertime campfire treat with its latest draft latte flavor: S’mores. The new offering is crafted with 100% Arabica, single-origin Colombian cold brew coffee and has 100mg of caffeine per 9 oz. can. Consumers can purchase La Colombe’s S’mores Draft Latte on the brand’s website for $34 per 12-pack or $66 per 24-pack. For more information, visit lacolombe.com . Figlia Non-alcoholic aperitivo brand Figlia has unveiled its first new flavor: Sole. The new offering features tasting notes of meyer lemon, peach and basil and is available on the brand’s website for $43 per 27.2 oz. bottle. For more information, visit drinkfiglia.com . Wynk Wynk has debuted a new line of 10mg THC Lemonade Seltzers available in Lemonade, Strawberry Lemonade and Raspberry Lemonade flavors. The zero-sugar, zero-calorie beverages, which deliver a buzz in 10 to 15 minutes, are available online in 37 states and in retail locations across 18 states. For more information, visit drinkwynk.com . Slate Capitalizing on the rising consumer demand for ultra-high protein, Slate has introduced its new Slate Ultra line. Available in two flavors – Vanilla and Chocolate – each 15 oz. ultra-filtered milk shake has 42 grams of protein and 2 grams of sugar. The new line, which was first teased in the octagon through Slate’s partnership with UFC at UFC Fight Night: Moreno vs. Erceg on March 29, will soon be available to consumers. For more information, visit slatemilk.com . Daizy’s Daizy’s , the THC-infused “social soda” line extension from Owen’s Mixers, has dropped its newest flavor: Watermelon Lime. Each 12 oz. can contains 10mg of THC, 5 grams of sugar and just 25 calories. The new flavor, which joins Strawberry Lemonade, Grape, Tropical Punch and Passion Fruit, is available for purchase on the brand’s website for $19.99 per 4-pack. For more information, visit drinkdaizys.com .