Persona
Founded Year
2018Stage
Series C | AliveTotal Raised
$217.5MValuation
$0000Last Raised
$150M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+23 points in the past 30 days
About Persona
Persona specializes in managing Know Your Customer (KYC) and Know Your Business (KYB) programs, as well as fraud prevention, within the identity verification sector. Their main offerings include automating the collection, verification, and management of sensitive personal information for businesses, and providing tools for case review and orchestration to streamline identity operations. Persona primarily serves sectors that require stringent identity verification and compliance, such as education and finance. It was founded in 2018 and is based in San Francisco, California.
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Persona's Product Videos
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ESPs containing Persona
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The identity verification market focuses on providing technologies and processes to verify the identities of individuals in both online and offline interactions, as well as prevent identity fraud. These solutions cater to a wide variety of industries and include new account and also synthetic fraud prevention, which involve bad actors stealing all or part of a person’s information to open new acco…
Persona named as Challenger among 15 other companies, including SAP, Ping Identity, and Onfido.
Persona's Products & Differentiators
Dynamic Flow
Securely COLLECT sensitive PII and documents in a customized, dynamic flow
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Research containing Persona
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Persona in 3 CB Insights research briefs, most recently on Mar 14, 2024.
Mar 14, 2024
The retail banking fraud & compliance market map
Jan 4, 2024
The core banking automation market map
Expert Collections containing Persona
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Persona is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Regtech
1,811 items
Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements. Regulatory technology helps companies and regulators address challenges ranging from compliance (e.g. AML/KYC) automation and improved risk management.
Cybersecurity
10,544 items
These companies protect organizations from digital threats.
Fintech
9,464 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Digital ID In Fintech
268 items
For this analysis, we looked at digital ID companies working in or with near-term potential to work in fintech applications. Startups here are enabling fintech companies to verify government documents, authenticate with biometrics, and combat fraudulent logins.
Digital Lending
103 items
Latest Persona News
Mar 7, 2025
Friday 7 March 2025 13:37 CET | News Persona , a global identity platform, has launched its unified KYC-KYB platform designed to combat complex fraud during business onboarding and throughout the business lifecycle. These capabilities deliver insights into both businesses and the individuals behind them, enabling more effective fraud detection compared to traditional single-focus solutions. Business fraud prevention solutions The rise in business fraud has created significant challenges across industries, from marketplace merchant fraud to fintech application fraud. Business identity theft caused losses of USD 752 million in 2023, according to the FTC. Fraudsters are increasingly targeting business verification processes for their higher potential payouts compared to individual schemes. Persona aims to tackle this challenge by leveraging its single-based architecture which provides fraud detection intending to minimise impact on legitimate business onboarding. By utilising data points collected during the verification process, organisations can drive risk insights without requiring additional customer input. The platform generates over 40 distinct signals from standard business verification data, enabling fraud detection across multiple vectors. This approach allows companies to identify and prevent the most common types of fraud while maintaining efficient conversion rates. Most critical fraud challenges include business impersonation, account takeover, and fraud rings. To manage the risks, Persona implements link analysis capabilities to uncover hidden connections across businesses and associated individuals across aspects like beneficial owner information or device data. This enables organisations to identify and stop coordinated fraud attempts before they scale. The company also integrates business registration data, online presence verification, and ownership analysis to automatically validate connections between businesses and individuals. Features such as continuous monitoring combined with adaptive verification provide security against account takeover while maintaining a simple experience for legitimate businesses. By unifying critical business and individual insights into an automated framework, Persona aims to provide a better understanding of companies and the people behind them. This helps customers improve and automate global KYB processes through its integrated KYB-KYC solution. With end-to-end KYB capabilities, organisations can onboard businesses faster while maintaining robust verification standards. Free Headlines in your E-mail Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Persona Frequently Asked Questions (FAQ)
When was Persona founded?
Persona was founded in 2018.
Where is Persona's headquarters?
Persona's headquarters is located at 981 Mission Street, San Francisco.
What is Persona's latest funding round?
Persona's latest funding round is Series C.
How much did Persona raise?
Persona raised a total of $217.5M.
Who are the investors of Persona?
Investors of Persona include Coatue, Index Ventures, Meritech Capital Partners, Bond, Insight Partners and 4 more.
Who are Persona's competitors?
Competitors of Persona include Identomat, Dotfile, Veriff, Sumsub, Techsign and 7 more.
What products does Persona offer?
Persona's products include Dynamic Flow and 4 more.
Who are Persona's customers?
Customers of Persona include Travelex.
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Compare Persona to Competitors
Veriff specializes in artificial intelligence (AI) powered identity verification within the fraud prevention and compliance sectors. The platform offers services to verify user identities, which are used to prevent fraud and ensure compliance with regulations. Veriff's solutions are utilized across various industries, including financial services, mobility, crypto, gaming, education, and healthcare. It was founded in 2015 and is based in Tallinn, Estonia.
Trulioo focuses on global online identity verification and operates within the technology and security sectors. The company offers services such as individual and business identity verification, watchlist screening, and identity document verification, all aimed at ensuring know-your-customer (KYC) and know-your-business (KYB) compliance. Trulioo primarily serves sectors such as banking, cryptocurrency, online trading, and wealth management. It was founded in 2011 and is based in Vancouver, Canada.
Socure is a platform in the digital identity verification and trust sector, utilizing artificial intelligence and machine learning within the financial services, government, gaming, healthcare, telecom, and e-commerce industries. The company offers a predictive analytics platform that employs AI and machine learning techniques to verify identities in real time, using online and offline data intelligence such as email, phone, address, intellectual property, device, and velocity. Socure's clientele includes a range of sectors, primarily focusing on financial services, government, and technology-driven industries. It was founded in 2012 and is based in Incline Village, Nevada.
iDenfy focuses on identity verification and fraud prevention within the compliance sector. The company provides services including Know Your Customer (KYC), Know Your Business (KYB), and anti-money Laundering (AML) solutions, using artificial intelligence and biometric technology for identity verification. Its products serve various industries including fintech, cryptocurrency, online gambling, and e-commerce, addressing regulatory requirements and fraud prevention. iDenfy was formerly known as Identifikaciniai Projektai. It was founded in 2017 and is based in Kaunas, Lithuania.
Ondato is a technology company that specializes in KYC and AML compliance solutions within the identity verification industry. The company offers a suite of services, including identity and business onboarding, customer data management, transaction monitoring, due diligence, and various authentication methods, all designed to streamline compliance processes and enhance security for businesses. Ondato's solutions cater to a diverse range of sectors such as financial services, insurance, telecommunications, and more. It was founded in 2018 and is based in London, United Kingdom.
Sumsub develops an identity verification service operating within the compliance and fraud prevention sectors. The company provides a service for verifying users, businesses, and transactions, as well as monitoring for suspicious activities and preventing fraud through machine learning algorithms. It serves industries such as fintech, online gaming, trading, crypto, and transportation. The company was founded in 2015 and is based in London, United Kingdom.
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