Savage X Fenty
Founded Year
2018Stage
Series C | AliveTotal Raised
$310MLast Raised
$125M | 3 yrs agoAbout Savage X Fenty
Savage X Fenty focuses on the fashion industry, specifically in the lingerie sector. The company offers a wide range of lingerie products, from everyday basics to more provocative pieces, designed to cater to a diverse range of body types and personal styles. The company primarily sells to the retail and e-commerce industries. Savage X Fenty was formerly known as JFGC, LLC. It was founded in 2018 and is based in El Segundo, California.
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Expert Collections containing Savage X Fenty
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Savage X Fenty is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).
Direct-To-Consumer Brands (Non-Food)
1,192 items
Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.
E-Commerce
11,245 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Latest Savage X Fenty News
Mar 18, 2025
Ye, Rihanna, Pharrell Williams Own Most Talked About Celebrity Brands Of 2025 Ye might be controversial, but he owns the most talked-about celebrity brand of 2025—for now. Despite the challenges Ye’s Yeezy brand faced after losing its partnership with Adidas, the apparel company remains the most talked-about celebrity brand of 2025, alongside brands from Rihanna and Pharrell Williams. A recent study by Heepsy ranked the celebrity brands generating the most buzz in 2025 by analyzing Instagram followers, Google searches, and Instagram hashtags. According to the findings, Ye topped the list, earning high marks for public engagement and social media traction. Data was gathered from social media analytics tools and search trend reports, using a composite score to measure overall brand visibility and discussion levels. Based on followers, internet searches, and hashtags, Ye’s Yeezy brand surpassed over 40 celebrity-run brands, including Rihanna’s Fenty Beauty and Savage X Fenty, as well as Beyoncé’s Ivy Park. Yeezy ranks as the most talked-about celebrity brand in 2025, with 14.5 million Google searches and 13.4 million Instagram hashtags. The brand also leads in online engagement, boasting 3.1 million Instagram followers. Rihanna claims the third and fourth spots with Fenty Beauty and Savage X Fenty. Fenty Beauty ranks third with 4.2 million Google searches, 13.1 million Instagram followers, and 205,000 Instagram hashtags, maintaining its strong influence in the beauty industry. Savage X Fenty follows in fourth place, boasting 5.1 million Instagram followers, 1.1 million Google searches, and 420,000 Instagram hashtags, solidifying its status as a leading fashion-focused celebrity brand. Pharrell Williams’ Billionaire Boys Club ranks eighth, amassing 116,000 Instagram followers, 3.4 million Google searches, and 1.2 million Instagram hashtags. More than two decades after its 2003 launch, the streetwear brand remains a major force in 2025. Ye’s ex-sister-in-law, Kylie Jenner, followed behind him in second place with Kylie Cosmetics. With 24.7 million Instagram followers—the highest among all ranked brands—the brand sees 1.6 million Google searches and 4.5 million Instagram hashtags. The rap/fashion mogul’s ex-wife Kim Kardashian came in fifth place with 6.6 million Instagram followers, 3.8 million Google searches, and 292K Instagram hashtags. Others who made the list include Drake who came in 15th place with his Octobers Very Own (OVO) brand, Beyoncé’s Ivy Park at No. 19, and Jay-Z took two spots with Armand de Brignac (Ace of Spades) and D’Usse. Kevin Hart’s Gran Coramino Tequila earned him a spot on the list, as well as LeBron James SpringHill Company, and 50 Cent’s Branson Cognac.
Savage X Fenty Frequently Asked Questions (FAQ)
When was Savage X Fenty founded?
Savage X Fenty was founded in 2018.
Where is Savage X Fenty's headquarters?
Savage X Fenty's headquarters is located at 800 Apollo Street, El Segundo.
What is Savage X Fenty's latest funding round?
Savage X Fenty's latest funding round is Series C.
How much did Savage X Fenty raise?
Savage X Fenty raised a total of $310M.
Who are the investors of Savage X Fenty?
Investors of Savage X Fenty include Marcy Venture Partners, Avenir, L Catterton, Sunley House Capital Management, Advent International and 7 more.
Who are Savage X Fenty's competitors?
Competitors of Savage X Fenty include True&Co, ThirdLove, Adore Me, Clovia, Honey Birdette and 7 more.
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Compare Savage X Fenty to Competitors
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Bluebella is a lingerie and nightwear brand that creates collections for women. The company offers products including lingerie sets, nightwear, hosiery, and accessories. Bluebella's products feature designs that reflect strength and femininity. It is based in United Kingdom.
Ma P'tite Culotte is a marketplace for used lingerie and adult fetish items. The company provides a platform for individuals to buy and sell second-hand underwear, including panties, thongs, and hosiery, catering to a niche market interested in these products. It is based in Nanterre, France.
Ella Paradis is an online store specializing in sex toys, lingerie, and more.
ThirdLove is a brand that offers bras and underwear, focusing on fit and comfort. The company provides a range of products including wireless, push-up, smoothing, and minimizer bras, which are made with various materials and tested for fit. ThirdLove engages in recycling programs and has partnerships with non-profits. ThirdLove was formerly known as MeCommerce. It was founded in 2013 and is based in San Francisco, California.
Kenz is a designer lingerie shop that offers a selection of intimate apparel for women. The company provides a platform for customers to find lingerie products from international brands. Kenz serves the online lingerie shopping needs of women in the Middle East. It was founded in 2017 and is based in Ramallah, Israel.
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