SellerX
Founded Year
2020Stage
Debt - II | AliveTotal Raised
$766.7MValuation
$0000Last Raised
$500M | 3 yrs agoAbout SellerX
SellerX is a company that acquires and scales Amazon businesses within the eCommerce sector. They assist entrepreneurs in selling their businesses and provide support in analytics, processes, and production. SellerX primarily serves the eCommerce industry and provides a pathway for business owners to transition to new ventures. It was founded in 2020 and is based in Berlin, Germany.
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Research containing SellerX
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned SellerX in 1 CB Insights research brief, most recently on Nov 29, 2023.
Nov 29, 2023
Behind the decline of a $10B Amazon aggregatorExpert Collections containing SellerX
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
SellerX is included in 2 Expert Collections, including E-Commerce.
E-Commerce
11,245 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
Latest SellerX News
Feb 20, 2025
Marketplace aggregator SellerX has announced that it is letting go of a fifth of its workforce. This comes down to 170 jobs out of a total of more than 800. The company is doing this because it needs to cut costs. SellerX is an ecommerce aggregator , based in Germany. It buys and builds Amazon brands. The market for ecommerce aggregators was thriving, especially during the COVID-19 pandemic, but since brick-and-mortar stores are open again, many aggregators have stumbled. Cancelled auction last year In September last year, financier BlackRock announced that SellerX was no longer able to meet its financial obligations. The financier had lent the aggregator half a billion euros. When it was no longer able to meet repayment obligations, the financier decided to auction SellerX . However, the auction was cancelled and debt negotiations continued. This resulted in a debt-equity swap, where the debts were exchanged for shares. Financial problems not over It seems that SellerX’s financial problems are not yet over. The company is now cutting 170 jobs, out of a total of more than 800. “We have to cut costs in order to become profitable”, said CEO Olivier Van Calster. ‘We have to cut costs to become profitable’ The CEO also said that BlackRock “is 100 percent behind the new strategy.” This strategy seems to entail simplifying SellerX’s business, and focusing on growth. This results in many layoffs, as well as cutting the number of brands belonging to the aggregator. The brands will be reduced from 67 to 19. Share this article
SellerX Frequently Asked Questions (FAQ)
When was SellerX founded?
SellerX was founded in 2020.
Where is SellerX's headquarters?
SellerX's headquarters is located at Koppenstr. 93, Berlin.
What is SellerX's latest funding round?
SellerX's latest funding round is Debt - II.
How much did SellerX raise?
SellerX raised a total of $766.7M.
Who are the investors of SellerX?
Investors of SellerX include Sofina, BlackRock, Victory Park Capital, Cherry Ventures, Felix Capital and 10 more.
Who are SellerX's competitors?
Competitors of SellerX include Razor Group, Rainforest, Heyday, Perch, Thrasio and 7 more.
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Compare SellerX to Competitors
Thrasio specializes in the acquisition and growth of Amazon FBA businesses within the consumer goods industry. The company enhances and scales brands by leveraging data science to improve product ratings, reviews, and rankings and expands its reach across multiple retailers and marketplaces. Thrasio was formerly known as Thras.io. It was founded in 2018 and is based in Walpole, Massachusetts.
101 Commerce is a company that operates in the private label brand sector. The company acquires, invests in, and launches private label brands that utilize Amazon's FBA (Fulfilled by Amazon) services, enabling them to focus on product design and customer service. 101 Commerce uses technology, supply-chain efficiencies, and data-driven marketing to manage the brands. It was founded in 2018 and is based in Austin, Texas.
Boosted Commerce is a consumer product goods platform that specializes in the acquisition and growth of ecommerce businesses within the online retail sector. The company focuses on purchasing businesses from third-party sellers on platforms such as Amazon FBA and Shopify, and invests in the development of original products across various market verticals. Boosted Commerce primarily targets sellers in the ecommerce industry who are looking to exit their businesses. It was founded in 2020 and is based in Beverly Hills, California.
Acquco acquires Amazon-based e-commerce brands. It provides a process for Amazon sellers to exit their businesses, utilizing technology and data analytics. Acquco serves Amazon FBA sellers looking for a business exit, as well as partners and brokers seeking collaborations. It was founded in 2020 and is based in New York, New York.
Branded focuses on acquiring and scaling electronic commerce products, developing them into omnichannel and social brands that resonate with consumers. It primarily serves marketplace sellers looking to expand their reach and increase brand awareness on platforms such as Amazon. It was founded in 2020 and is based in Berlin, Germany.
Una Brands specializes in the acquisition and growth of e-commerce brands. The company offers valuation, acquisition, and brand expansion services, leveraging significant growth capital and a data analytics platform to scale brands domestically and internationally. Una Brands primarily serves entrepreneurs and business owners looking to sell their e-commerce businesses in the beauty and personal care industries. It was founded in 2020 and is based in Singapore.
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