Tamara
Founded Year
2020Stage
Series C | AliveTotal Raised
$706.8MValuation
$0000Last Raised
$340M | 1 yr agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-11 points in the past 30 days
About Tamara
Tamara serves as a shopping and payment platform. It operates in the financial technology sector. The company provides a mobile application offering flexible payment solutions and allows customers to divide their bills into multiple installments without delay fees, in compliance with Islamic law. Tamara primarily serves the e-commerce industry, with global and regional brands to local small and medium businesses. It was founded in 2020 and is based in Riyadh, Saudi Arabia.
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ESPs containing Tamara
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The buy now pay later (BNPL) — B2C payments market offers a flexible payment solution for consumers, allowing shoppers to make purchases and split the cost into multiple installments, typically interest-free. BNPL solutions provide an alternative to traditional credit cards and enable customers to make purchases without upfront payment or the need for a credit check. BNPL solutions typically offer…
Tamara named as Challenger among 15 other companies, including PayPal, Affirm, and Klarna.
Tamara's Products & Differentiators
Split in Installments
Ability to split into multiple installments depending on category of retail and ticket size
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Research containing Tamara
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Tamara in 5 CB Insights research briefs, most recently on May 8, 2024.
May 8, 2024
The embedded banking & payments market map
Jan 31, 2024
Retail tech in 5 charts: 2023
Jan 18, 2024 report
State of Fintech 2023 Report
Jan 4, 2024 report
State of Venture 2023 Report
May 10, 2022
130+ startups driving the Middle East’s fintech boomExpert Collections containing Tamara
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tamara is included in 6 Expert Collections, including E-Commerce.
E-Commerce
11,462 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,775 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,270 items
Digital Lending
2,577 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
3,136 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
13,699 items
Excludes US-based companies
Latest Tamara News
Mar 4, 2025
0 Shares Tamara has received a license from the Saudi Central Bank (SAMA) to provide consumer finance and buy-now-pay-later (BNPL) services, the central bank announced on Monday. This milestone follows the company’s earlier preliminary approval and makes Tamara one of 65 finance companies now licensed by SAMA. With this official license, Tamara can offer financing solutions exceeding SAR 5,000 ($1,333), significantly expanding beyond the limits of its previous BNPL operations. The approval enables the company to serve a broader customer base and diversify its financial product offerings. The company, which became a unicorn with a $350 million Series C in December 2023, operates its buy-now-pay-later (BNPL) platform in Saudi Arabia, UAE, and Kuwait, enabling users to split their purchases in four installments. Abdulmajeed Alsukhan, Co-Founder of Tamara, had earlier described receiving preliminary approval as “the culmination of our ongoing efforts to deliver innovative financial solutions that meet our customers’ needs.” SAMA emphasized that this licensing aligns with its strategic focus on enhancing the efficiency of financial transactions and promoting innovative solutions for financial inclusion in Saudi Arabia.
Tamara Frequently Asked Questions (FAQ)
When was Tamara founded?
Tamara was founded in 2020.
Where is Tamara's headquarters?
Tamara's headquarters is located at 6901 At Takhassusi Branch Street, Riyadh.
What is Tamara's latest funding round?
Tamara's latest funding round is Series C.
How much did Tamara raise?
Tamara raised a total of $706.8M.
Who are the investors of Tamara?
Investors of Tamara include Checkout.com, Shorooq Partners, Endeavor, Sanabil Investments, Coatue and 15 more.
Who are Tamara's competitors?
Competitors of Tamara include Tabby, Khazna, Klarna, MNT Halan, Spotii and 7 more.
What products does Tamara offer?
Tamara's products include Split in Installments.
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Compare Tamara to Competitors
Tabby is a financial technology company that operates in the consumer financing sector, offering buy now pay later services. The company allows consumers to split their purchases into four monthly payments, with no fees for timely payments. Tabby provides services such as a rewards program, purchase protection, and a shopping assistant app. It was founded in 2019 and is based in Dubai, United Arab Emirates.
MNT Halan operates as a fintech company that focuses on digitizing traditional banking and cash-based markets. The company offers a range of services, including digital payment solutions, lending services to the unbanked and underbanked, and an e-commerce platform. It primarily serves the financial sector and the e-commerce industry. It was founded in 2017 and is based in Cairo, Egypt.
Khazna is a financial technology company specializing in digital financial services. The company offers a financial super app that provides underbanked Egyptians with access to smartphone-based financial services. Khazna primarily serves the corporate sector by offering financial solutions to employees through a mobile application that allows them to access a portion of their earned salary as needed. It was founded in 2019 and is based in Cairo, Egypt.
Postpay is a financial services company that provides buy now pay later solutions. The company offers a service that allows customers to make purchases and pay for them in three installments without interest. Postpay primarily serves the retail sector and partners with various brands to provide payment options to consumers. It was founded in 2019 and is based in Dubai, United Arab Emirates.
Cashew specializes in flexible payment solutions within the financial services sector. The company offers a range of products including buy now pay later options, interest-free installment plans, and comprehensive financial management services. Cashew primarily caters to individual consumers seeking manageable payment options for their purchases. It was founded in 2020 and is based in Dubai, United Arab Emirates.
Shahry is a digital financial services company that specializes in buy-now-pay-later (BNPL) solutions within the consumer finance sector. The company provides a mobile credit card and wallet that enables consumers to purchase goods and services in installments over a period of up to 36 months. Shahry primarily serves individual consumers looking for payment options and merchants aiming to increase sales through BNPL services. It was founded in 2019 and is based in cairo, Egypt.
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