Trifold Brochure to get our low-tech customers interested in our website

We are a commercial refrigeration parts wholesaler. When a restaurant, school, or hospital has a broken freezer, the company that dispatches technicians to repair it typically buys replacement parts from us. Most of our customers are low-tech, have been with us for a long time, and don't know what a great website we have because most place orders over the phone. We want to create a trifold brochure to educate our existing customers about the benefits of adding an online account. We have two distinct types of users: 1. Buyers and Service Technicians are responsible for determining what parts are needed and placing orders. Service Technicians are usually in the field and will typically interact with our website on their smartphones. Buyers typically work in an office and would access our site from a desktop computer. 2. Accounting and Management are responsible for managing their account with us and paying our invoices. These users typically access our website from a desktop computer, but appreciate that they can also access it from their phones when they are away from their desk. It is worth noting that very few of our customers are aware that our website works great on both desktop and phone. Until recently, our website only supported desktop.

I have created a very rough sketch showing the general layout and text for our trifold brochure. For your convenience, here is a link to that sketch. It is also included in the files I’ve uploaded for this contest. https://drive.google.com/file/d/1o8hyYBaghPA2xZo-gB2_l6dofJuK3sE6/view?usp=drive_link I’ve also included some graphics that might be useful. Designers can choose whether to use these graphics or substitute something better. Here are my thoughts about each page of the brochure: *COVER PAGE:* Mostly visual with some minimal text to convey what the brochure is about. I’ve included PossibleCover.jpg with one option for the cover but I’m open to other approaches. What I like about that image is that it shows screenshots of our software on both phone and desktop which is important. The cover should also include our company name and logo similar to how it is shown on the banner in our website: caseparts.com I have included an image we’ve used on our video as inspiration for a possible cover image. Designers should build their own image using the supplied phone and desktop screenshots provided in the related files. *BACK PAGE:* This is where we have QR codes for next steps. The primary call to action is creating an online account – I show this in the sketch by making that QR code a little bigger and placing it on the right side of the page. The other two QR codes are secondary CTAs for people who want more information before creating an account. Designers are free to differentiate the primary and secondary CTAs as they see fit. *INNER PAGES* The inside of the brochure should be treated as a three-panel spread. The left panel includes some top-level context followed by bullet lists of the key features for each of our two primary user populations. Opening the right flap reveals additional information elaborating on the benefits we provide each of these user populations. In my sketch, I have a curve that divides the spread into two sections. I’ve also provided two images created with Bing Image Creator that depict our two user populations. Service Technician https://www.bing.com/images/create/a-commercial-refrigeration-repairman-in-front-of-h/652049c65dfa49adb8392f7ab4211610?id=BUei38G6z5JXMXKM4znZIQ%3d%3d&view=detailv2&idpp=genimg&FORM=GCRIDP&mode=overlay Happy Accountant https://www.bing.com/images/create/a-happy-accountant-looking-over-their-shoulder-at-/65204f67e8034116b5ab36b1f866432a?id=%2b0QorJsqxuBkSUr32JI%2fTQ%3d%3d&view=detailv2&idpp=genimg&FORM=GCRIDP&mode=overlay I’ve also provided screenshots of our software on phone and desktop. In the related files for this contest. I’d like the image of the repairman to be altered such that his smartphone is showing the phone screenshot. Likewise, the accountant's photo should be altered such that the desktop screenshot appears on her computer screen. The images should then be further tinted and faded so that they can act as backgrounds replacing the blue and green areas on my sketch. It is not required that you use these specific images. You can generate or use stock art as long as it meets these criteria * Service Technician is holding a smartphone with our phone screenshot * Accountant is in front of a computer with our desktop screenshot * Images are treated such that they can serve as backgrounds for the interior pages of the brochure Designers can use their creativity to create the overall effect which is that the images reinforce the user personas named in the left panel while allowing readable text to be overlaid that emphasizes four key benefits our software provides each of those populations. Designers are encouraged to add simple illustrations or icons to these text blocks that add visual interest to each of these 8 benefits. *RIGHT FLAP* The right flap contains a bit of context about Case Parts company emphasizing our long history in the industry and how technology has changed. In my sketch, I’m concerned about how it looks text heavy when the cover is opened and only the left flap bullet list and right side corporate background show. Designers are encouraged to use typography and color and introduce other graphic elements to help with this such that the brochure looks great with just those two panels showing and looks even better when the right flap is flipped revealing the three panel spread. *GENERAL GUIDANCE* The brochure should be based on a standard letter size 8.5” x 11” sheet of paper, landscape mode z-folded and should include 0.125” bleed on all edges. Should use CMYK color space though some colors from our website are specified in RGB below. Case Parts doesn’t have a formal style guide but the brochure should be designed to be visually compatible with our website. A few key colors are: important are: #1380B1 Case Parts Blue: F4FBFF Light Blue #B4B5B4 Logo Background Gray: #F06721 Accent Orange #FFEDCC Highlight Yellow #000000 Black #FFFFFF White Is there anything else you would like to communicate to the designers? Here’s a link to my sketch for the brochure. Disregard colors and typography. It’s just intended to show the text to be included in context so you understand what text goes on each of the six panels. https://drive.google.com/file/d/1o8hyYBaghPA2xZo-gB2_l6dofJuK3sE6/view?usp=sharing I also have a Google document that contains all of the context text as well this design brief https://docs.google.com/document/d/13nfceWfyXx4j0eTwFxmFcKzv1I7G7fksGwl1k3cuMX4/edit?usp=sharing You can see a short video demo of the web features we are promoting here: https://vimeo.com/822054905/b541aba3ad

See the details in the design brief

Every design category has flexible pricing for all budgets. Brochure starts at HK$2,299.