Feb 7, 2025

Bluecore provides retail consumer identification and behaviour-tracking technology. It will serve as the exclusive technology collaborator for customer identification, audience building, campaign management and segmentation. The partnership with Bluecore is intended to bridge the gap between online and in-store experiences to enhance customer identification processes and drive both new and repeat purchases while re-engaging past customers. Bluecore’s technology helps DXL recognise both anonymous online visitors and known customers who are not currently logged into the website. This enables DXL to deliver automated, personalised communications across various channels including their website, mobile app, physical stores and other customer touchpoints. How well do you really know your competitors? Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge. Not ready to buy yet? Download a free sample We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form By GlobalData Submit Tick here to opt out of curated industry news, reports, and event updates from Retail Insight Network. Submit and download Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address. The platform also empowers DXL to create targeted campaigns down to the product stock-keeping unit level by utilising Bluecore’s unique method of merging customer data with product information through AI-driven retail models. DXL chief marketing officer Jim Reath stated: “As an omnichannel retailer, it’s critical that we understand what every customer needs to support their shopping and buying journeys and it’s now through Bluecore that we have a single, holistic view into our customers’ individual preferences and shopping behaviours. “Our digital marketing through Bluecore is bringing our offline and online channels together to create a seamless personalised shopper experience in partnership with our digital and technology teams. Beyond the technology itself, Bluecore has proven to be a strategic partner who is always looking out for our business and acts as an extension of our marketing team.” By integrating its marketing technologies with Bluecore, DXL aims to optimise personalisation on a larger scale, ensuring that customers receive content and product offerings designed to their preferences. DXL had previously dispersed its marketing efforts across various platforms, handling aspects such as customer data management and campaign execution separately. With Bluecore’s unified platform, the company is now poised to gain enhanced insights into and forecasts of customer behaviour with greater precision. This will facilitate the creation of more impactful marketing strategies, focused on critical performance metrics such as conversion rates, average order value and purchase frequency. DXL also serves customers through its e-commerce site DXL.com and a dedicated app. This development comes on the heels of Bluecore’s acquisition of AI shopping assistant, Alby, which supports online interactions for retailers by enabling conversational e-commerce platforms to proactively address shopper queries about products. Sign up for our daily news round-up! Give your business an edge with our leading industry insights.