VideoAmp
Founded Year
2014Stage
Series G | AliveTotal Raised
$587.1MValuation
$0000Last Raised
$150M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+35 points in the past 30 days
About VideoAmp
VideoAmp is a software and data company that specializes in media measurement and optimization within the advertising industry. The company offers tools for planning and optimizing video plans, measuring cross-platform media performance, and enhancing return on investment for advertisers. VideoAmp primarily serves agencies, brands, and publishers looking to deploy media budgets more efficiently and generate more advertising revenue. It was founded in 2014 and is based in Los Angeles, California.
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ESPs containing VideoAmp
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The connected & broadcast TV targeting market refers to the use of data and technology to target specific audiences with relevant advertising on both traditional broadcast TV and streaming services. This market is driven by the increasing adoption of connected devices and the growing demand for personalized content. The solutions offered in this market include programmatic advertising, addressable…
VideoAmp named as Highflier among 15 other companies, including The Trade Desk, Magnite, and iSpot.tv.
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Expert Collections containing VideoAmp
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
VideoAmp is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Conference Exhibitors
6,062 items
Companies that will be exhibiting at CES 2018
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
VideoAmp Patents
VideoAmp has filed 23 patents.
The 3 most popular patent topics include:
- data management
- promotion and marketing communications
- social networking services
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/21/2018 | 12/31/2024 | Video on demand services, Promotion and marketing communications, Internet television, Advertising, Video hosting | Grant |
Application Date | 5/21/2018 |
|---|---|
Grant Date | 12/31/2024 |
Title | |
Related Topics | Video on demand services, Promotion and marketing communications, Internet television, Advertising, Video hosting |
Status | Grant |
Latest VideoAmp News
Apr 9, 2025
Unlike most presentations this time of year, VideoAmp’s brought together a range of perspectives, convening one-on-one conversations onstage with a brand marketer, a media agency chief product officer and a network sales exec. The prevailing message throughout: The video business needs more choice. “The Multi-Currency World Has Arrived,” as one wall-sized slide insisted. Watch on Deadline “The data, operations and workflows are ready to scale,” Chief Product Officer Josh Hudgins told the crowd. “We can’t think of a better time to shift to VideoAmp and let us prove the difference by delivering.” The night’s program included video testimonials, including one from Paramount EVP of Advanced Advertising Travis Scoles. Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox and Tribune Media vet Peter Liguori, also has battled Nielsen in court in a patent squabble, with a judge days ago dismissing Nielsen’s latest claim. VideoAmp revealed at the event that it has embarked on the lengthy process of getting accredited by the Media Rating Council, a non-profit, self-regulatory body established in 1963. The arcane process has made news in recent years, with Nielsen losing the MRC’s blessing for national and local ratings in 2021. Nielsen has since overhauled its methods, adding more advanced viewing metrics in order to satisfy complaints from programmers and advertisers, who are in the throes of making the leap from linear broadcast to streaming. It regained national TV accreditation in 2023 and the MRC earlier this year signed off on its cross-platform TV methodology, a crucial step heading into the upfronts. Along with the MRC news, VideoAmp also said it had reached a multi-year contract extension with TelevisaUnivision. Brian Lin, SVP of Product Management, Advertising for the Hispanic media giant, announced the news onstage. “It is not a zero-sum game,” Lin said of the measurement sector. “All of the innovation …. is for the betterment of the television ecosystem. We just need more data.”
VideoAmp Frequently Asked Questions (FAQ)
When was VideoAmp founded?
VideoAmp was founded in 2014.
Where is VideoAmp's headquarters?
VideoAmp's headquarters is located at 12121 Bluff Creek Drive, Los Angeles.
What is VideoAmp's latest funding round?
VideoAmp's latest funding round is Series G.
How much did VideoAmp raise?
VideoAmp raised a total of $587.1M.
Who are the investors of VideoAmp?
Investors of VideoAmp include Vista Credit Partners, RTL Group, Ankona Capital, Neuberger Berman, Tiger Global Management and 17 more.
Who are VideoAmp's competitors?
Competitors of VideoAmp include IRIS.TV and 7 more.
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Compare VideoAmp to Competitors
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