Whatnot
Founded Year
2019Stage
Series E | AliveTotal Raised
$749.15MValuation
$0000Last Raised
$265M | 3 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+78 points in the past 30 days
About Whatnot
Whatnot is a livestream shopping platform that operates within the ecommerce sector, focusing on integrating community, shopping, and entertainment. The company offers a marketplace for live auctions across various categories, including fashion, beauty, electronics, and collectibles. Whatnot serves the ecommerce industry with live auction events. It was founded in 2019 and is based in Marina del Rey, California.
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ESPs containing Whatnot
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The livestream e-commerce market enables real-time online shopping experiences where hosts or salespeople promote products through interactive video. It includes white-label software providers for branded experiences, consumer-facing marketplaces, and shoppable video platforms. Key features include interactive video streams, one-to-one digital clienteling, social selling tools, and integrated chec…
Whatnot named as Leader among 14 other companies, including ByteDance, Firework, and TalkShopLive.
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Research containing Whatnot
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Whatnot in 5 CB Insights research briefs, most recently on Feb 28, 2024.
Feb 28, 2024 report
The Celebrity VC Index
Dec 8, 2023 report
The top 25 most successful startup accelerators
May 25, 2023
Will livestream shopping ever take off globally?
Expert Collections containing Whatnot
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Whatnot is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,614 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,270 items
a16z Marketplace 100
200 items
The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.
Whatnot Patents
Whatnot has filed 10 patents.
The 3 most popular patent topics include:
- graphical user interface elements
- mobile computers
- network protocols
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/14/2022 | 4/1/2025 | Grant |
Application Date | 10/14/2022 |
|---|---|
Grant Date | 4/1/2025 |
Title | |
Related Topics | |
Status | Grant |
Latest Whatnot News
Mar 12, 2025
Whatnot狂揽融资，离美版TikTok Shop还有多远？ 获得a16z、Y Combinator等顶级投资机构的青睐，Whatnot完成了7轮融资，最新估值高达49.7亿美元（约合人民币360.59亿元）。 Whatnot投资人Marcie Vu直言，“直播购物在亚洲兴起，抖音和淘宝等平台从实体零售中获得了重要的市场份额，并产生了数千亿的GMV……Whatnot具有独特优势，可以将这种转变带到西方。” 然而，现实挑战是：目前美国直播电商规模尚小，FaceBook、YouTube、Amazon等巨头布局了直播购物功能，Whatnot作为独立直播购物平台，在流量和资源上存在天然劣势。 由玩具收藏家创造，最早团队仅4人 最初，Whatnot团队只有4个人，只提供Funko Pops交易服务，Funko Pops是玩具公司Funko最有名的产品系列。Grant的想法是，“真正打造一款优质消费产品的正确方法是让它非常小众。” Grant曾详谈创立Whatnot的原因，作为收藏家，他和Logan认为玩具是志同道合者交谈的桥梁，玩家们需要社区，而不止是交易平台。 为确保产品为正品，卖家在Whatnot平台上接单后，会将产品寄到Whatnot公司，Grant和Logan逐一检验真伪。这样“先鉴别，后发货”的流程，和得物很像，如今Whatnot已经建立了专门的信任与安全团队。 在Grant叙述中，Whatnot起步后，新冠疫情很快席卷全球，不少人重拾玩具收藏的爱好。因此，Whatnot有了不错的开局，聚集了很多玩家。 再往后，投资者们看好直播电商前景，不认可Whatnot单一交易品类。Whatnot便逐步扩充交易品类，如今已达到140多个，包括玩具、运动鞋、女装、球星卡、珠宝、漫画、电子产品等。 Whatnot截图，用户可“私人定制”自己的菜单，精准选择兴趣领域 诸多品类中，服饰增长最快。Grant透露，“时尚成为一个突破性的品类，卖家提供从手提包到牛仔靴的各种商品。” 据Whatnot 2024年10月发布的报告，在该平台上，运动鞋平均每个月的销量超过20万双，女装是Whatnot上增长最快的类别，自2022年推出以来，销售额增长了7倍。 地域上，截至2024年10月，Whatnot的服务范围已从美国扩张至加拿大、奥地利、荷兰等7个国家，并计划2025年进入澳大利亚市场。 Whatnot已成为美国最大的独立直播购物平台。2024年，它的GMV达到30亿美元。值得注意的是，该平台只接受所服务地域的卖家，尚未对中国卖家开放。 一出生便站上风口，受美国资本大佬热捧
Whatnot Frequently Asked Questions (FAQ)
When was Whatnot founded?
Whatnot was founded in 2019.
Where is Whatnot's headquarters?
Whatnot's headquarters is located at 578 Washington Boulevard, Marina del Rey.
What is Whatnot's latest funding round?
Whatnot's latest funding round is Series E.
How much did Whatnot raise?
Whatnot raised a total of $749.15M.
Who are the investors of Whatnot?
Investors of Whatnot include Y Combinator, Andreessen Horowitz, CapitalG, Bond, DST Global and 27 more.
Who are Whatnot's competitors?
Competitors of Whatnot include BigStep Technologies, Hero, Courtyard, ShopShops, Firework and 7 more.
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Compare Whatnot to Competitors
ONLIVE.SITE provides video-enabled eCommerce tools and operates within the digital retail technology sector. The company offers virtual sales agents, live shopping, shoppable videos, and 3D immersive streaming to support customer engagement and sales conversion for businesses. ONLIVE.SITE serves sectors that use interactive and immersive shopping experiences, including automotive, consumer electronics, telecommunications, fashion and retail, real estate, and beauty and cosmetics. It was founded in 2020 and is based in Barcelona, Spain.
Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into e-commerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.
SWIRL specializes in video commerce solutions within the digital marketing and e-commerce sectors. The company offers a platform for livestream shopping, shoppable video content, and personalized video shopping experiences designed to increase customer engagement and sales conversions. SWIRL's services are primarily utilized by businesses looking to enhance their online and omnichannel commerce strategies. It was founded in 2017 and is based in Vadodara, India.
buywith specializes in live commerce and operates within the social commerce industry. It offers a livestream shopping platform that transforms e-commerce into video shopping experiences, featuring shoppable videos, live event hosting, and social media multi-streaming. The platform primarily caters to brands looking to engage with the creator economy and modern consumers, particularly Gen Z and Millennials. It was founded in 2018 and is based in Tel Aviv, Israel.
Firework specializes in video commerce and live-streaming platforms within the digital marketing and e-commerce sectors. The company offers a suite of products that enable businesses to create interactive, shoppable video content and engage with customers through AI-driven experiences and live video chats. Firework's solutions cater to various industries, including automobiles, electronics, beauty, fashion, and home, providing tools to enhance online sales and customer engagement. Firework was formerly known as Loop. It was founded in 2017 and is based in San Mateo, California.
Tallio.io is a company that focuses on revolutionizing the streaming and advertising industry. The company's main service involves the creation of shoppable ads for streaming platforms, using AI-driven personalization to engage audiences and generate new revenue streams. These ads allow viewers to make purchases directly from their screens during their viewing experience. It was founded in 2021 and is based in San Francisco, California.
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