Gusto
Founded Year
2012Stage
Series E - II | AliveTotal Raised
$746.12MLast Raised
$55M | 3 yrs agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-26 points in the past 30 days
About Gusto
Gusto provides payroll processing, benefits administration, and human resources services for businesses. They offer a platform that handles payroll, benefits, and human resource (HR) tasks, while also providing support. Gusto primarily serves the small to medium-sized business sector with its HR and financial services. Gusto was formerly known as ZenPayroll. It was founded in 2012 and is based in San Francisco, California.
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Gusto's Product Videos
ESPs containing Gusto
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The human resource outsourcing (HRO) market offers companies the ability to outsource a variety of HR functions, including payroll, benefits administration, employee training, and compliance management. These providers deliver both technology platforms and specialized expertise to handle HR processes that may be difficult for organizations to manage internally. HRO services help businesses achieve…
Gusto named as Outperformer among 15 other companies, including Workday, Automatic Data Processing, and Dayforce.
Gusto's Products & Differentiators
Full-service payroll
We make it easy to run payroll in just minutes, with automatic local, state, and federal tax filings, all powered by friendly service. Everything customers need is also seamlessly integrated with our payroll - including health insurance, 401(k), workers’ comp, time tracking, PTO, etc - so you can avoid manual entering of data and just need to review and approve. And we offer peace of mind on taxes and compliance. We track every changing laws and regulations and calculate the impact so customers don’t have to worry. Employee I9s, W2s, and contractor 1099s are stored and organized online for quick access. State tax registration in all 50 states makes it easy for customers to hire and pay employees across state lines.
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Research containing Gusto
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Gusto in 5 CB Insights research briefs, most recently on Nov 21, 2023.
Nov 7, 2022 report
Top global employment & payroll companies — and why customers chose them
Expert Collections containing Gusto
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Gusto is included in 8 Expert Collections, including HR Tech.
HR Tech
5,910 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Unicorns- Billion Dollar Startups
1,270 items
Fintech 100
1,247 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
SMB Fintech
2,003 items
Tech IPO Pipeline
825 items
Insurtech
3,304 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Gusto Patents
Gusto has filed 4 patents.
The 3 most popular patent topics include:
- autoimmune diseases
- diabetes
- gastroenterology
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
10/3/2019 | 11/7/2023 | Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders | Grant |
Application Date | 10/3/2019 |
|---|---|
Grant Date | 11/7/2023 |
Title | |
Related Topics | Autosomal recessive disorders, Rare diseases, Inflammations, Autoimmune diseases, Gastrointestinal tract disorders |
Status | Grant |
Latest Gusto News
Apr 8, 2025
Distintas empresas emergentes de inteligencia artificial, fintech y servicios digitales, entre otros rubros, lideran las contrataciones internacionales mediante este programa migratorio 7 de abril de 2025 22:33 Escuchar Nota Las startups más innovadoras patrocinan visas H-1B para atraer ingenieros, científicos de datos y expertos en inteligencia artificial desde el extranjeroFoto de kstudio disponible en freepik A pesar de los últimos despidos masivos en grandes empresas de Estados Unidos, el mercado laboral en el sector tecnológico se mantiene competitivo. En este contexto, las startups recurren al programa de visas H-1B para atraer inmigrantes con talento calificado y cubrir puestos especializados, en especial en el sector vinculado a la inteligencia artificial. Las startups tecnológicas lideran la contratación de migrantes De acuerdo a Business Insider , que analizó datos del Departamento de Trabajo (DOL, por sus siglas en inglés) y del Servicio de Ciudadanía e Inmigración (Uscis, por sus siglas en inglés) entre las empresas con más peticiones de visas aprobadas están ByteDance y TikTok, con 997 y 614 solicitudes certificadas, respectivamente. Ambas firmas operan en el sector de redes sociales y tecnología de internet, lo que explica su alta demanda de especialistas. Con más de 1600 solicitudes aprobadas, ByteDance y TikTok lideran la contratación de talento extranjero en redes sociales e inteligencia artificial Databricks y Stripe también figuran entre las principales startups que buscan talento extranjero, con 283 y 265 solicitudes, respectivamente. Databricks desarrolla plataformas en la nube para la gestión de datos empresariales, mientras que Stripe ofrece infraestructura financiera para negocios. Aunque en menor medida, OpenAI, Anthropic y Scale AI también se encuentran en la lista, con 74, 35 y 42 peticiones, respectivamente. Estas compañías desarrollan modelos de inteligencia artificial y, por ende, requieren expertos en el campo para continuar con su innovación. Fintechs y startups de servicios también buscan talento extranjero El sector fintech también domina el ranking. Chime, una plataforma de banca digital, registró un total de 101 solicitudes, mientras que Plaid y Carta presentaron 28 y 30 peticiones, respectivamente. Ambas empresas se enfocan en soluciones financieras digitales y gestión de activos. En tanto, Gusto, proveedor de soluciones de nómina y recursos humanos, hizo 48 presentaciones, lo que indica una fuerte demanda de especialistas en software empresarial. Una cifra similar tuvo Cohesity, especializada en gestión y seguridad de datos en la nube, con 61 solicitudes. OpenAI, de Sam Altman, se destaca en entre las empresas de desarrollo de inteligencia artificial con 74 visas aprobadasAurelien Morissard - Pool AP En otros rubros más diversos, Verkada, una compañía de seguridad con cámaras en la nube, presentó 52 solicitudes en 2024. Por su parte, Nuro, especializada en vehículos autónomos, registró 59 peticiones. En tanto, Zipline, con 35, desarrolla flotas de drones para entrega de productos. Otras empresas con menos solicitudes de visas H-1B Aunque en menor medida, otras startups también optaron por este programa: Turo, plataforma de alquiler de autos, registró 36 solicitudes. Thumbtack, servicio de contratación de profesionales locales, presentó 31. X Corp, de Elon Musk , tramitó 32 solicitudes, enfocadas en redes sociales y tecnología. Grammarly, herramienta de corrección de texto, sumó 28 aprobaciones. Lista completa de startups que más patrocinan visas H-1B en 2024 ByteDance - 997 solicitudes
Gusto Frequently Asked Questions (FAQ)
When was Gusto founded?
Gusto was founded in 2012.
Where is Gusto's headquarters?
Gusto's headquarters is located at 525 20th Street, San Francisco.
What is Gusto's latest funding round?
Gusto's latest funding round is Series E - II.
How much did Gusto raise?
Gusto raised a total of $746.12M.
Who are the investors of Gusto?
Investors of Gusto include General Atlantic, General Catalyst, Dragoneer Investment Group, T. Rowe Price, Emergence Capital and 118 more.
Who are Gusto's competitors?
Competitors of Gusto include Rollfi, Paycor, OnPay, Gig Wage, Oyster and 7 more.
What products does Gusto offer?
Gusto's products include Full-service payroll and 4 more.
Who are Gusto's customers?
Customers of Gusto include Cortex Health, Goldbelly, Heckler Design, ApproveMe.com and Lighthouse Accounting Group.
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Compare Gusto to Competitors
Justworks focuses on providing payroll and professional employer organization (PEO) solutions. The company offers services including payroll management, human resources tools, compliance support, and access to corporate-level benefits. These services are designed to help businesses streamline their operations, stay compliant, and take better care of their employees. It was founded in 2012 and is based in New York, New York.
BambooHR is a human resource software provider that offers a cloud-based Human Resources Information System (HRIS) which centralizes employee data, payroll, time tracking, benefits administration, and performance management. BambooHR provides tools for hiring, onboarding, and enhancing employee experience. It was founded in 2008 and is based in Draper, Utah.
Flash operates as a management platform. It specializes in human resources (HR) and financial services. The company offers solutions for benefits management, talent management, and corporate expense control. Flash primarily serves sectors that require integrated management solutions for HR and financial operations. It was founded in 2018 and is based in Pinheiros, Brazil.
Hibob specializes in human resources technology, offering a comprehensive HR platform designed to streamline various HR processes for businesses. Its main services include core HR functions, onboarding, time and attendance management, compensation, payroll integration, hiring, time off management, surveys, performance management, people analytics, and workforce planning. The company's tools are aimed at improving productivity, engagement, and retention within organizations. It was founded in 2015 and is based in New York, New York.
Rippling is a workforce management system that operates within the human resource (HR) sector. The company offers a platform for managing HR functions, payroll, IT security, and company spending. Rippling serves various industries, including healthcare, retail, and technology. It was founded in 2016 and is based in San Francisco, California.
Employment Hero specializes in providing an all-in-one HR, payroll, and benefits platform for businesses. The company offers solutions for automating recruitment, managing HR processes, and streamlining payroll, as well as a suite of tools for employee engagement, learning and development, and artificial intelligence enhancements. Employment Hero primarily serves small to medium-sized businesses looking to optimize their human resources and payroll operations. It was founded in 2014 and is based in Sydney, Australia.
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