
Zeta
Founded Year
2015Stage
Series D | AliveTotal Raised
$353MValuation
$0000Last Raised
$50M | 2 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+72 points in the past 30 days
About Zeta
Zeta provides cloud-native, API-integrated solutions for the financial services industry. The company offers a platform for banks and financial institutions to launch and manage card programs, loans, and deposit products with features like transaction processing, digital banking applications, and customer engagement. Zeta serves the financial industry with services such as card issuance, transaction processing, and customer support. It was founded in 2015 and is based in San Ramon, California.
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ESPs containing Zeta
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The bank customer engagement solutions market provides technology solutions designed to enhance and optimize the engagement between banks and their customers through customization and rewards. Companies in this market embed customer data analytics into banks' existing products or offer off-the-shelf solutions that can be integrated into mobile banking apps, such as loyalty programs, card-linked ca…
Zeta named as Highflier among 15 other companies, including BackBase, Personetics, and MX.
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Research containing Zeta
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Zeta in 1 CB Insights research brief, most recently on Aug 22, 2022.
Expert Collections containing Zeta
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Zeta is included in 5 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,270 items
Digital Lending
2,483 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Fintech
9,465 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Fintech 100
499 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Digital Banking
867 items
Zeta Patents
Zeta has filed 15 patents.
The 3 most popular patent topics include:
- battery types
- electrochemistry
- lithium-ion batteries

Application Date | Grant Date | Title | Related Topics | Status |
---|---|---|---|---|
3/25/2021 | 3/18/2025 | Electrochemistry, Lithium-ion batteries, Rechargeable batteries, Battery types, Energy storage | Grant |
Application Date | 3/25/2021 |
---|---|
Grant Date | 3/18/2025 |
Title | |
Related Topics | Electrochemistry, Lithium-ion batteries, Rechargeable batteries, Battery types, Energy storage |
Status | Grant |
Latest Zeta News
Mar 28, 2025
por Andrea Jara Alva CFOstartup y Legal Ventures se fusionan para crear Zeta, una solución integral para startups y VCs en Latinoamérica CFOstartup y Legal Ventures han unido fuerzas para crear Zeta, una firma que ofrece soluciones integrales a startups y fondos de capital de riesgo en Latinoamérica. Con más de 15 años de experiencia, Zeta proporciona un enfoque 360° en áreas clave como gestión financiera, legal, impuestos y auditoría, apoyando a los emprendedores a escalar sus negocios de manera sólida y global. En un movimiento que promete transformar el ecosistema emprendedor en Latinoamérica, CFOstartup y Legal Ventures han anunciado su fusión para crear Zeta , una firma que ofrece soluciones integrales a startups y fondos de capital de riesgo (VCs). Con un enfoque multidisciplinario, Zeta se especializa en áreas clave como la gestión financiera, legal, impuestos y auditoría, ofreciendo un apoyo completo a emprendedores en cada etapa de su negocio. Con más de 15 años de experiencia combinada, Zeta nace con el propósito de acompañar a las startups latinoamericanas desde sus primeras etapas hasta su exit, ayudándolas a tomar decisiones estratégicas, estructurar sus operaciones y prepararse para atraer inversiones. Esta fusión tiene un claro objetivo: ser un aliado clave para los founders que buscan escalar sus empresas de manera sólida, flexible y global “Zeta es el resultado de una visión compartida entre CFOstartup y Legal Ventures: facilitar el crecimiento de los emprendedores latinoamericanos a través de soluciones estratégicas y multidisciplinarias, permitiéndoles proyectar sus negocios a nivel global”, explicó Alberto Arrieta , CEO de Zeta. ¿Qué ofrece Zeta a las startups de Latinoamérica? Con la fusión de sus capacidades, Zeta se posiciona para ofrecer servicios que van más allá de la asesoría financiera y legal tradicional. Entre los beneficios clave que ofrece Zeta a las startups y fondos de inversión se encuentran: Enfoque 360°: Zeta integra asesoramiento financiero y legal en un solo lugar, proporcionando una solución completa para la toma de decisiones estratégicas y el cumplimiento de obligaciones fiscales y legales en cualquier país de Latinoamérica. Alcance regional y proyección global: Con más de 70 profesionales distribuidos por toda la región, Zeta está equipada para apoyar a los emprendedores en cada rincón de Latinoamérica, ayudándolos a internacionalizar sus negocios con el respaldo de una red de contactos regional y un profundo conocimiento del mercado local. Preparación para la inversión: Zeta se especializa en preparar a las startups para estar siempre listas para recibir capital. Esto incluye asesoramiento en valuación de empresas, due diligence, fusiones y adquisiciones, y todo lo necesario para proyectarse como empresas globales, adaptándose a los cambios constantes del mercado. Impulsando el ecosistema emprendedor en Latinoamérica Con el respaldo de experiencia, innovación y una red de contactos sólida, Zeta se posiciona como un actor clave en el ecosistema emprendedor de Latinoamérica, donde las startups y los VCs buscan cada vez más soluciones estratégicas integrales para mantenerse competitivos en un mercado global. “Emprender en Latinoamérica no es fácil. Las fluctuaciones económicas y los cambios normativos constantes lo convierten en un entorno desafiante, pero también uno de los más productivos para emprendedores resilientes y creativos. Esta fusión es un paso más en esa dirección”, concluyó Andrea Marzullo , CFO de Zeta. Temas relacionados:
Zeta Frequently Asked Questions (FAQ)
When was Zeta founded?
Zeta was founded in 2015.
Where is Zeta's headquarters?
Zeta's headquarters is located at 2633 Camino Ramon, San Ramon.
What is Zeta's latest funding round?
Zeta's latest funding round is Series D.
How much did Zeta raise?
Zeta raised a total of $353M.
Who are the investors of Zeta?
Investors of Zeta include Optum, Mastercard, Sodexo Ventures, SoftBank, MasterCard Start Path and 3 more.
Who are Zeta's competitors?
Competitors of Zeta include Extend and 7 more.
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Compare Zeta to Competitors

Unit is a financial technology company that specializes in embedded finance and financial infrastructure within the banking and lending sectors. The company offers a platform that enables tech companies to integrate banking services, such as storing, moving, and lending money, into their products. Unit's services are designed to facilitate compliance and simplify technical integration for businesses looking to offer financial services. It was founded in 2019 and is based in New York, New York.

Lithic is a financial technology company that specializes in card-issuing services for developers within the payment processing industry. The company offers a platform for issuing virtual, physical, and tokenized cards, along with features such as authorization stream access, automated reconciliation, and risk management tools. Lithic's solutions cater to various sectors, including digital banking, expense management, and rewards & incentives programs. Lithic was formerly known as Pay with Privacy. It was founded in 2014 and is based in New York, New York.

Highnote is a financial technology company that provides payment solutions across various sectors. The company offers a platform for issuing cards, accepting payments, and managing credit programs, which can integrate into existing products and services. Highnote serves digital enterprises interested in embedding finance experiences. It was founded in 2020 and is based in San Francisco, California.

Apto is a financial technology company that specializes in card issuance and payments within the fintech industry. The company offers a developer-friendly platform that enables the creation of physical and virtual debit cards, corporate cards, and crypto cards while managing KYC, risk, and card design. Apto primarily serves fintech companies looking to launch card products quickly and efficiently. Apto was formerly known as Shift Payments. It was founded in 2014 and is based in San Francisco, California.

Corserv provides payment card issuing and processing services for the banking and financial technology sectors. The company offers services, including credit card issuing and Payment Cards as a Service (PCaaSA) APIs, which allow clients to integrate credit, debit, and prepaid card capabilities into their offerings. Corserv's solutions support various sectors, including commercial, small business, and consumer markets, by providing payment card programs. It was founded in 2009 and is based in Atlanta, Georgia.
HighNote focuses on providing digital solutions in the presentation and proposal creation industry. It's tool allows users to create presentations by simply dragging and dropping existing materials such as documents, websites, and video links, which are then formatted into a visually appealing presentation. It primarily serves professionals in sales, marketing, and consulting across various industries. It was founded in 2020 and is based in San Francisco, California.
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